Apparel & Beauty

Allbirds rose to prominence during the direct-to-consumer (DTC) boom, quickly gaining a loyal following. But the brand faced challenges in recent years and closed some stores to optimize its fleet. How has this shift impacted foot traffic? We take a closer look.

How are beauty retailers performing as consumers shift their focus to other discretionary categories? We took a look at visits to major retailers like Ulta to find out.

In February 2024, Gap Inc. hired Zac Posen as Creative Director, tasking the designer with revitalizing the companies’ portfolio of brands. A year later, we analyzed the data to understand where the company stands today and uncover untapped opportunities for growth.

Department stores continue to adapt to evolving consumer preferences and an ever-changing retail landscape. We looked at the latest location analytics for traditional and luxury department stores to uncover how they are finding success in today’s dynamic apparel space.

Retailers have played a crucial role in providing relief, comfort, and community for those impacted by the devastating wildfires across the greater Los Angeles area. Location analytics provide a glimpse into some of the ways retailers stepped up to meet their community's needs.

The off-price apparel space remains well-positioned as consumers continue to favor budget-friendly retailers. We dive into the latest location intelligence for category leaders Burlington, Marshalls, Ross Dress for Less, and T.J. Maxx – to explore how the segment closed out 2024 and began 2025.

Find how how visits to the Placer 100 Index for Retail & Dining - a dynamic, curated list of leading chains operating in the country - performed in January 2025.

In December 2024, Saks Fifth Avenue finalized its acquisition of Neiman Marcus – forming a new parent company Saks Global. We dove into the foot traffic patterns and audience segmentation for the two department stores in order to better understand Saks Global’s positioning following the deal.