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Apparel & Beauty

INSIDER
Report
Retail Trends to Watch in 2026
Which retail trends are set to define 2026? Using location intelligence, we explore the shifting patterns that could shape the retail landscape in the year ahead.
Placer Research
November 14, 2025

Articles & Executive Insights

Article
Retail & Dining Q1 2025 Recap: Budget-Friendly Segments Shine 
With Q1 2025 behind us, we analyzed the performance of key retail and dining categories to understand how consumer sentiment is shaping visit trends across different segments.
Shira Petrack
April 14, 2025
4 minutes
Article
Old Navy's Foray Into Occasionwear
How has Old Navy's introduction of occasionwear impacted visits to its stores, and what can these impacts tell us about the brands' consumer base?
Shira Petrack
April 1, 2025
1 minute
Article
The Changing Apparel Landscape in 2025
The apparel space has faced considerable headwinds in recent years – from changing consumer preferences to cutbacks in discretionary spending. We dove into the data for various apparel categories to explore emerging industry trends and see what foot traffic patterns can tell us about the state of ap
Ezra Carmel
March 27, 2025
4 minutes
Article
Target’s Bet on Babies 
Target is building out its baby and toddler assortment - find out what the data says about that decision.
Shira Petrack
March 25, 2025
1 minute
Article
Retailers Betting on High Income Households
Despite general growth in retail visitation over the past few years, rapid price increases and changes in consumer behavior may finally have caught up to consumers across income levels. Retailers are increasingly targeting high income consumers to offset a drop-off in demand.
Elizabeth Lafontaine
March 24, 2025
5 minutes
Article
Brooks Brothers Rightsizing Success
Iconic clothing brand Brooks Brothers has experienced a challenging few years, but recent foot traffic suggests that things are turning around for the retailer. We took a look at the location analytics for the brand to see how it’s been weathering recent challenges. 
Bracha Arnold
March 21, 2025
2 minutes
Article
Sportswear in the New Year
How did the activewear and sporting goods segment fare throughout 2024? We dove into foot traffic for Nike, lululemon, and DICK’S Sporting Goods to find out.
Bracha Arnold
March 17, 2025
4 minutes
Article
Placer 100 Index, February 2025 Recap 
The Placer 100 Index for Retail and Dining uncovered some slight foot traffic downturns in February 2025 - but plenty of bright spots emerged too. We dive into the data to see which brands are thriving.
Lila Margalit
March 13, 2025
4 minutes
Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
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Reports

INSIDER
Report
What is Driving Discretionary Spending in 2025?
See which discretionary retail categories are gaining momentum by delivering value, accessible upgrades, and immersive experiences.
Placer Research
October 2, 2025
INSIDER
Report
10 Top Brands to Watch in 2025
Dive into Placer’s list of 10 top brands – and three potential surprises – for 2025, and find out what the data says about these brands’ growth accelerators.
Placer Research
January 16, 2025
14 minutes
INSIDER
Report
Retail Trends to Watch in 2025
Which retail trends are poised to dominate in 2025? We take a look at the location intelligence to uncover shifts poised to shape the retail landscape in the coming year.
Placer Research
November 18, 2024
12 minutes
INSIDER
Report
10 Top Brands to Watch in 2024
This report analyzes the latest location intelligence data to identify ten brands poised to succeed in 2024.
Placer Research
February 8, 2024
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