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Article
What’s Ahead for Black Friday 2026?
Black Friday still draws about 4% of Q4 visits for department stores, electronics and apparel. See which categories are best positioned this year.
Lila Margalit
November 4, 2026
3 minutes
Article
Planet Fitness Heads Into Resolution Season With Momentum
Planet Fitness visits rose 6.7% year over year in Q3. See where same-store traffic grew and which region lagged.
Ephraim Fruchter
November 3, 2026
2 minutes
Article
McDonald’s Promotions Deliver as Visits Come Under Pressure
McDonald’s October promotions drove its busiest weeks of 2026, even as visits trailed last year. See how gas prices shaped traffic.
Lila Margalit
November 2, 2026
2 minutes
Article
Right on Schedule: How CAVA and Portillo’s Grow at Different Hours
CAVA’s Q3 visits climbed 16.3% YoY as the chain kept expanding. Find out how Portillo’s returned to same-store growth on a very different schedule.
Ephraim Fruchter
October 29, 2026
2 minutes
Article
What’s Anchoring America’s Legacy Breakfast Chains?
Denny’s and IHOP narrowed their visit declines in Q3 2026 while Waffle House kept growing. See the strength each legacy breakfast chain can build on.
Ephraim Fruchter
October 28, 2026
3 minutes
Article
Yum! Brands Q3 2026: Taco Bell Bounces Back From Outbreak
Taco Bell visits fell 10.1% YoY in Q3 2026 after the cyclospora outbreak. See how quickly the chain bounced back, and how KFC and Habit did.
Lila Margalit
October 27, 2026
2 minutes
Article
Four Recipes for Casual Dining Growth in Q3 2026
Casual dining visits rose just 0.2% in Q3 2026, yet four chains posted strong growth. Find out what each is getting right.
Lila Margalit
October 26, 2026
4 minutes
Article
High-Street Corridors Gain Ground Ahead of the Holiday Rush
Luxury high-street corridors experienced their busiest summers in four years in 2026. Find out how holiday crowds are set to reshape their audience.
Lila Margalit
October 22, 2026
2 minutes
Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
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Article
Placer.ai June 2025 Mall Index 
Mall traffic dipped in June but overall H1 2025 performance remains largely positive. Indoor malls lead in growth and dwell time. Open-air malls surpassed pre-pandemic visits. Indoor malls significantly narrowed their pre-COVID visit gap in Q2, signaling an accelerating recovery.
Shira Petrack
July 7, 2025
3 minutes
Article
Where Is Domestic Traffic to Airports On the Rise? 
Summer 2025 airport visits lag overall YoY since February, hinting at a slower season. Despite this, New England and Northwest states show growth. Specific DMAs in Florida and California also defied overall declines. This suggests travelers are more discerning, impacting broader travel patterns.
Bracha Arnold
July 3, 2025
3 minutes
Article
FSR Roundup: Casual and Upscale Dining Thrive
FSRs show resilience in 2025. Casual and upscale dining saw mostly positive YoY visits. Casual dining's per-location growth reflects rightsizing success. Steakhouses and American-style restaurants grew share, while Mexican declined. Strong per-location trends signal industry resilience moving forward.
Lila Margalit
July 2, 2025
3 minutes
Article
Beyond the Discount: Can Protein and a "Back to Basics" Approach Re-energize Starbucks?
Starbucks faces stiff competition and flat visit frequency. Its "Back to Starbucks" plan focuses on innovation and experience to boost loyalty. Despite challenges, the brand's core customer base remains stable, positioning it for a potential turnaround through strategic in-store enhancements.
R.J. Hottovy
July 1, 2025
3 minutes
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