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Article
What’s Ahead for Black Friday 2026?
Black Friday still draws about 4% of Q4 visits for department stores, electronics and apparel. See which categories are best positioned this year.
Lila Margalit
November 4, 2026
3 minutes
Article
Planet Fitness Heads Into Resolution Season With Momentum
Planet Fitness visits rose 6.7% year over year in Q3. See where same-store traffic grew and which region lagged.
Ephraim Fruchter
November 3, 2026
2 minutes
Article
McDonald’s Promotions Deliver as Visits Come Under Pressure
McDonald’s October promotions drove its busiest weeks of 2026, even as visits trailed last year. See how gas prices shaped traffic.
Lila Margalit
November 2, 2026
2 minutes
Article
Right on Schedule: How CAVA and Portillo’s Grow at Different Hours
CAVA’s Q3 visits climbed 16.3% YoY as the chain kept expanding. Find out how Portillo’s returned to same-store growth on a very different schedule.
Ephraim Fruchter
October 29, 2026
2 minutes
Article
What’s Anchoring America’s Legacy Breakfast Chains?
Denny’s and IHOP narrowed their visit declines in Q3 2026 while Waffle House kept growing. See the strength each legacy breakfast chain can build on.
Ephraim Fruchter
October 28, 2026
3 minutes
Article
Yum! Brands Q3 2026: Taco Bell Bounces Back From Outbreak
Taco Bell visits fell 10.1% YoY in Q3 2026 after the cyclospora outbreak. See how quickly the chain bounced back, and how KFC and Habit did.
Lila Margalit
October 27, 2026
2 minutes
Article
Four Recipes for Casual Dining Growth in Q3 2026
Casual dining visits rose just 0.2% in Q3 2026, yet four chains posted strong growth. Find out what each is getting right.
Lila Margalit
October 26, 2026
4 minutes
Article
High-Street Corridors Gain Ground Ahead of the Holiday Rush
Luxury high-street corridors experienced their busiest summers in four years in 2026. Find out how holiday crowds are set to reshape their audience.
Lila Margalit
October 22, 2026
2 minutes
Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
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Article
L.L.Bean’s Legacy Products Continue to Excite New Shoppers
L.L.Bean thrives in 2025. Its Boat & Tote's viral resurgence drives brand relevance. Stores enhance engagement with diverse experiences like charm bars. L.L.Bean's appeal spans diverse demographics, ensuring continued success.
Elizabeth Lafontaine
July 11, 2025
3 minutes
Article
Service Shift Pays Visit Dividends for Staples
Staples defied retail challenges and store closures by pivoting to services and B2B solutions. Overall visits in Q2 2025 exceeded 2019 levels, and average visits per location significantly increased. This strategic shift has also led to more frequent customer visits.
Lila Margalit & Shira Petrack
July 10, 2025
4 minutes
Article
Placer.ai Office Index: June 2025
Office visits in June 2025 showed meaningful recovery, nearing pre-COVID levels. Miami and New York led the RTO charge, outperforming the nation. Most cities saw gains, with few declines. These positive trends suggest a rebound as RTO mandates and hybrid strategies take effect.
Lila Margalit
July 9, 2025
3 minutes
Article
Potential Tariffs Impact Shopper Behavior in the Baby Space
Tariff anticipation drives forward baby product purchases, boosting visits at Babylist showroom and Kohl's Babies"R"Us. The baby category faces disruption, requiring adaptable strategies and clear value communication from retailers.
Elizabeth Lafontaine
July 8, 2025
4 minutes
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