Lila Margalit is a former lawyer and current Content Manager at Placer.ai who likes digging into data to uncover surprising trends and turn them into engaging stories. You can find her exploring everything from office visit patterns to coffee shop foot traffic – always with a fresh, analytical perspective – at Placer.ai/anchor. Shira Petrack is the Head of Content at Placer.ai. As a former lawyer, she enjoys leveraging her analytical skills to uncover trends shaping the retail, dining, and real estate landscapes, translating complex trends into clear, actionable insights for the retail world.