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Article
Planet Fitness Heads Into Resolution Season With Momentum
Planet Fitness visits rose 6.7% year over year in Q3. See where same-store traffic grew and which region lagged.
Ephraim Fruchter
November 3, 2026
2 minutes
Article
McDonald’s Promotions Deliver as Visits Come Under Pressure
McDonald’s October promotions drove its busiest weeks of 2026, even as visits trailed last year. See how gas prices shaped traffic.
Lila Margalit
November 2, 2026
2 minutes
Article
Right on Schedule: How CAVA and Portillo’s Grow at Different Hours
CAVA’s Q3 visits climbed 16.3% YoY as the chain kept expanding. Find out how Portillo’s returned to same-store growth on a very different schedule.
Ephraim Fruchter
October 29, 2026
2 minutes
Article
What’s Anchoring America’s Legacy Breakfast Chains?
Denny’s and IHOP narrowed their visit declines in Q3 2026 while Waffle House kept growing. See the strength each legacy breakfast chain can build on.
Ephraim Fruchter
October 28, 2026
3 minutes
Article
Yum! Brands Q3 2026: Taco Bell Bounces Back From Outbreak
Taco Bell visits fell 10.1% YoY in Q3 2026 after the cyclospora outbreak. See how quickly the chain bounced back, and how KFC and Habit did.
Lila Margalit
October 27, 2026
2 minutes
Article
Four Recipes for Casual Dining Growth in Q3 2026
Casual dining visits rose just 0.2% in Q3 2026, yet four chains posted strong growth. Find out what each is getting right.
Lila Margalit
October 26, 2026
4 minutes
Article
High-Street Corridors Gain Ground Ahead of the Holiday Rush
Luxury high-street corridors experienced their busiest summers in four years in 2026. Find out how holiday crowds are set to reshape their audience.
Lila Margalit
October 22, 2026
2 minutes
Article
Sprouts Finds Steadier Ground in Q3 2026
Sprouts’ same-store visits rebounded to roughly flat in Q3 2026. Find out which markets held up best, and why.
Ephraim Fruchter
October 21, 2026
2 minutes
Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
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Article
Q2 2025 Restaurant Recap: A Cautious Consumer Shapes Dining Trends 
Q2 2025 restaurant trends highlight a cautious consumer. QSRs and fast casuals face headwinds as diners trade down to cheaper options, while casual dining brands like Chili’s and Applebee’s outperform with value-driven promotions and bundled meals.
R.J. Hottovy
September 19, 2025
5 minutes
Article
Costco Early Openings Reshape Store Traffic Patterns
Costco’s early Executive Member hours are reshaping traffic patterns by shifting visits earlier, easing congestion, and encouraging shorter, more efficient trips—enhancing customer experience without raising labor costs.
Shira Petrack
September 18, 2025
3 minutes
Article
The US Open: A Comparison of Visitors to Fan Week and the Main Draw
The 2025 U.S. Open showed that singles and affluent audiences dominate attendance across both Fan Week and the main draw, and despite supplementary events, the matches remain the tournament’s main attraction.
Ezra Carmel
September 17, 2025
5 minutes
Article
Darden Restaurants’ Portfolio Powers Through Consumer Headwinds
Darden’s 2025 performance reveals a split: overall visits rose 1.4% YoY, outpacing the full-service dining sector, but same-store traffic was flat. Yard House and LongHorn powered growth, Olive Garden held steady, while Cheddar’s softened – underscoring the importance of portfolio balance.
Bracha Arnold
September 16, 2025
4 minutes
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