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Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
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Article
Placer.ai September 2025 Mall Index: Summer Slowdown Extends Into Fall
After a spring rebound, mall traffic cooled through summer and softened further in September 2025. Placer.ai’s Mall Index shows modest YoY declines across mall types in Q3 2025, with outlet malls lagging as value-driven shoppers turn to discount retailers and online deals. Still, steady overall trends suggest a stable foundation heading into the holiday season.
Maytal Cohen
October 15, 2025
4 minutes
Article
Summer Surge for Sturgis as Motorcycles Vroom En Masse
The 2025 Sturgis Motorcycle Rally delivered a major tourism and retail boost to Sturgis, SD. Visits soared nearly 550% over average levels, with affluent suburban travelers creating strong opportunities for local businesses and national brands to engage high-value consumers.
Caroline Wu
October 14, 2025
2 minutes
Article
K-Beauty & Personalization Drive Beauty Traffic 
After a post-pandemic boom, beauty’s growth has cooled in 2025 – but new cultural and experiential forces are emerging. Ulta’s K-Beauty World taps into America’s love for Korean skincare, while personalized experiences like Lip Lab are bringing diverse shoppers back to retail.
Caroline Wu
October 13, 2025
3 minutes
Article
The Geography of BevAlc Retail Growth
Liquor store visits remain far above 2019 levels despite slowing national growth. Regional patterns reveal Florida, Texas, and parts of the South as emerging BevAlc hubs, while California and the Northeast see declines, signaling strategic opportunities for targeted retail investment.
Shira Petrack
October 10, 2025
2 minutes
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