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Article
Banana Ball Brings Road-Tripping Families to the Ballpark
Over half of Banana Ball game-day visits in 2026 came from 30+ miles away. See who’s filling the stands and where they shop.
Arielle Cizma
November 5, 2026
3 minutes
Article
What’s Ahead for Black Friday 2026?
Black Friday still draws about 4% of Q4 visits for department stores, electronics and apparel. See which categories are best positioned this year.
Lila Margalit
November 4, 2026
3 minutes
Article
Planet Fitness Heads Into Resolution Season With Momentum
Planet Fitness visits rose 6.7% year over year in Q3. See where same-store traffic grew and which region lagged.
Ephraim Fruchter
November 3, 2026
2 minutes
Article
McDonald’s Promotions Deliver as Visits Come Under Pressure
McDonald’s October promotions drove its busiest weeks of 2026, even as visits trailed last year. See how gas prices shaped traffic.
Lila Margalit
November 2, 2026
2 minutes
Article
Right on Schedule: How CAVA and Portillo’s Grow at Different Hours
CAVA’s Q3 visits climbed 16.3% YoY as the chain kept expanding. Find out how Portillo’s returned to same-store growth on a very different schedule.
Ephraim Fruchter
October 29, 2026
2 minutes
Article
What’s Anchoring America’s Legacy Breakfast Chains?
Denny’s and IHOP narrowed their visit declines in Q3 2026 while Waffle House kept growing. See the strength each legacy breakfast chain can build on.
Ephraim Fruchter
October 28, 2026
3 minutes
Article
Yum! Brands Q3 2026: Taco Bell Bounces Back From Outbreak
Taco Bell visits fell 10.1% YoY in Q3 2026 after the cyclospora outbreak. See how quickly the chain bounced back, and how KFC and Habit did.
Lila Margalit
October 27, 2026
2 minutes
Article
Four Recipes for Casual Dining Growth in Q3 2026
Casual dining visits rose just 0.2% in Q3 2026, yet four chains posted strong growth. Find out what each is getting right.
Lila Margalit
October 26, 2026
4 minutes
Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
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Article
Placer.ai Mall Index: February 2024
After a frigid January 2024, visits to the shopping center space rebounded in February. We dove into the latest location intelligence metrics to take a closer look at mall foot traffic and the "new normal" of post-pandemic shopping behavior.
Shira Petrack
March 8, 2024
4 minutes
Article
Placer.ai Office Index: February 2024 Recap
Find out how February 2024 office visits compared to 2023 and pre-COVID levels nationwide and across major U.S. cities.
Lila Margalit
March 7, 2024
3 minutes
Article
Ulta Beauty Continues To Shine
The beauty industry has proved to be one of the most resilient retail categories over the past few years – and Ulta Beauty has been one of the biggest beneficiaries of this trend. We analyze recent foot traffic performance and explore seasonal trends to better understand the chain’s visitor base.
Bracha Arnold
March 6, 2024
4 minutes
Article
First Watch Sails Into 2024
First Watch has been making waves in the casual dining space. The chain went public in 2021 and continues to drive consistent revenue and foot traffic – despite a stormy economic climate. We dove into the data to take a closer look at the consumer behavior behind First Watch’s success.
Ezra Carmel
March 5, 2024
3 minutes
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