Articles

With summer winding down and undergrads nationwide heading back to campus, we analyzed the data to explore consumer behavior in college towns. How does college life impact local retail performance?

Discount and Dollar Stores as a whole had resounding success in Q2 2024. We dove into the data for Five Below and Ollie’s Bargain Outlet to take a closer look at what’s driving the recent foot traffic gains to these discount chains.

Department stores nationwide have been evolving to meet changing consumer wants and needs, and Macy’s & Bloomingdale’s are no exception. We took a closer look at visitation trends to both brands to see what might lie ahead for both.

Summer 2024 has seen fierce competition among fast food and dining chains, with many embracing limited-time offers to attract customers and drive visits. We dove into the visits for four brands – McDonald’s, Burger King, Taco Bell, and Smoothie King – to see how their offers are driving visits.