Articles

Food-away-from home spending picked up in 2024 - but how did coffee chains, one of the largest discretionary food categories, perform? We took a closer look at foot traffic to Starbucks and Dunkin’ to find out.

The end of the year is a time of bustling activity as many visit family and friends, go on vacation, and more. Using the latest location analytics for transportation hubs, hotels, museums, and aquariums, we uncover key trends in consumer behavior during the holiday season.

Convention centers were impacted in a major way during the pandemic, effects that linger still today. We took a closer look at some of the visitation data to these centers to see how convention center traffic trends and visitor demographics have shifted since pre-pandemic.

This year's holiday season had one fewer week between Thanksgiving and Christmas, leading retailers to consolidate promotions and encourage repeat visits. We took a look at the visitation trends to see how well this strategy played out.