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Articles

Bringing data and expert analysis to the stories shaping your industry
Article
A DNB Lesson: Why Warby Parker's Physical Stores Worked and Allbirds' Didn't
Maytal Cohen
September 9, 2026
4 minutes
Article
Kroger Extends Its Traffic Winning Streak in Q2 2026
Lila Margalit
September 8, 2026
3 minutes
Article
The For-Sale Sign Tracks Home Improvement’s Q2 Split
Ephraim Fruchter
September 3, 2026
3 minutes
Article
Chipotle's School Spirit BOGO Aces the Back-to-School Test
Lila Margalit
September 2, 2026
2 minutes
Article
Three Signs Golf Is Poised for More Growth Ahead
Lila Margalit
September 2, 2026
2 minutes
Article
PSL Day 2026 Gives Starbucks Its Biggest Tuesday of the Year
Lila Margalit
August 31, 2026
2 minutes
Article
A New Blueprint: Best Buy's Visits Turn Positive
Ephraim Fruchter
August 27, 2026
3 minutes
Article
What Pokémon Just Taught Us About Krispy Kreme's Promotion Playbook
Lila Margalit
August 26, 2026
2 minutes
Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
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Year-over-Year 
Industry
Visits by State
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Article
Diving into Dining: RBI & Yum! Brands 2024 Recap
RBI and Yum! Brands own and operate some of the country’s most beloved and well-known dining chains. We took a look at the visit data for 2024 to see how the two companies fared in a period of economic headwinds and uncertainty. 
Bracha Arnold
January 31, 2025
3 minutes
Article
Burlington Stores - Scooping up Bed Bath and Beyond’s Real Estate
Bed Bath & Beyond's closure left a retail gap that off-price Burlington Stores will fill, taking over 44 locations across the country. How have these new Burlington locations performed compared to the foot traffic they received as Bed Bath & Beyond stores?
Caroline Wu
January 30, 2025
2 minutes
Article
From Nashville to Knoxville: Tennessee’s Migration Growth
In recent years, Tennessee has emerged as a surprising migration hotspot. We took a closer look at the data to gain a more thorough understanding of the shifts taking place in the Volunteer State.
Bracha Arnold
January 29, 2025
3 minutes
Article
McDonald’s & Chipotle: Recapping 2024 Visit Trends
How have McDonald’s and Chipotle, two of the most recognizable names in the quick-service and fast-casual dining scenes, fared over the last year? We take a closer look at each chain’s visit performance, and highlight some bright spots of 2024. 
Bracha Arnold
January 28, 2025
3 minutes
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