Thanks for Visiting!

Register for free to get the full story.

Sign Up
Already have a account? Log In

Q4 Home Goods & Improvement Index

Jocelyn Bauer
February 25, 2020
Q4 Home Goods & Improvement Index

Next up for our retail index analyses is DIYers’ favorite category, Home Improvement and Home Goods.  This sector performed well through the first three quarters of 2019 with two brands dominating at the top, Lowe’s and The Home Depot.  

Did the leaders stay ahead during a powerful holiday period or did another brand claim a top spot?  We analyzed the Q4 performance of 11 top retailers within the sector to find out. 

Home Improvement Dominates

Home improvement giants, Lowe’s and Home Depot continued to dominate the category, generating nearly 60% of the market share for the group in Q4.  HomeGoods and Menards came in a far-distant third and fourth place with 8.7% and 7.1% of the foot traffic share, respectively. 

The massive gap between these brands and the rest of the sector speaks to the staying power of these two retailers, and their ongoing dominance within the sector.

A Boost From Home Goods  

Overall, the sector performed well quarter-over-quarter, seeing a 7% average increase in traffic. However, that number is largely due in part to the impressive performance from CostPlus World Market.  The home goods retailer saw a staggering 44% incline in traffic from Q3 to Q4, which speaks to the brand’s strong seasonality. In fact, three out of the four home goods stores analyzed saw increases quarter-over-quarter, with At Home claiming the second spot behind World Market with an 18% increase.  Only IKEA saw a decline of 24%. Much of this centers around the significant seasonality that the sector sees, with a heavy focus on Home Improvement in Q2 followed by a surge for Home Goods around the holiday season.

So, despite quarterly growth, the category saw a decline of 1% in traffic when we look at year-over-year numbers. Only three of the 11 brands analyzed saw increases in traffic - At Home, Tractor Supply, and Home Depot.  The low-performing Q4, shows us that the holiday time period doesn’t have such a strong pull across every category.  However, if one of these brands can generate excitement and attract holiday shoppers,  they may be better positioned for a sector takeover in 2020.  

Clear Winners 

Home Improvement continues to lead the way with customer loyalty. Home Depot claims the top spot with 2.6 visits per quarter. Menards follows in a close second with nearly 2.5 and Lowe’s rounds out the top three with 2.3 visits.  Although Lowe’s beats out Menards in the market share category, Menards wins out in customer loyalty, indicating that the retailer may be the best positioned to chip away at Lowe’s market share.   The rest of the home improvement sector enjoys an average of 1.5 visits per quarter, about 1 full visit less than the top three’s average, further solidifying the strength of those three brands. HomeGoods takes the top spot for the decor category, with 1.7 visits. But, the competition isn’t far behind, as the remaining brands see an average of 1.5 visits per quarter, per customer. 

Will 2020 be the year Menards closes the market share gap? Or will Lowe’s and Home Depot continue to dominate, while other brands are playing catch up? 

Check back in with the blog to find out! 

Get 3 brand & industry
breakdowns every week

Subscribe to the newsletter

Great! Prepare your inbox for data-driven insights...
Oops! Something went wrong while submitting the form.

Get a Demo

Please enter your first name
Please enter your last name
Please provide a valid email
Please enter your email
Please enter company name

Thanks for reaching out!

One of our experts will be in touch soon

Try Free
Oops! Something went wrong while submitting the form.
4 Strategies Retailers are Using to Drive Traffic to Their Venues
5 Key Regional Grocery Players Impressing in 2023
Upscale Kitchenware Trending Up
Costco Finds More Room for Growth
Four C-Store Chains Making an A-Grade
National Parks + Outdoor Summer Activities
Diving Into Darden: Summer 2023 Update
The Summer Event Effect
Messi: Massive in Miami
Looking Back on Back to School 2023
The Anchor Recap: August 2023 Office Index: August 2023 Recap Mall Index: August 2023 Recap White Paper Recap: August 2023
Starbucks Pumpkin Spice Latte Strikes Again
Big Scoop: We All Scream For Ice Cream
Sports Away: Lululemon & Nike’s Momentum Continues
Summer Visits Heat Up For Recreation and Outdoor Gear Chains
No CSS overwrite - July 2023 Office Index Recap
Staging - August 2023 Mall Indec
Mid-Atlantic Grocery Deep Dive
Experiential Chains Heating Up This Summer
Petco Goes Big by Going Small
Ulta Beauty: Leading the Discretionary Pack
Discount and Dollar Chains Continue to Thrive
Summer of Sports: DICK’s Sporting Goods and Hibbett Sports
Off-Price: Succeeding Into Summer
The Anchor Recap: July 2023
Superstores Maintaining Pandemic Gains Amidst Economic Headwinds
2023: Home Improvement at the Halfway Point
July 2023 Office Index Recap Mall Index: July 2023 Recap
widget test
The Taylor Swift Visit Lift
Southwestern Grocery Dive
July 2023 White Paper Recap: Halfway Point Review & Quarterly Index
Yum! Brands: Driving Dining Visits
Slurpees and Summer Movies Stimulate Consumer Foot Traffic
Cool Beans: Summer Coffee Update
Checking In on Back to School 2023
Crocs and New Balance Tip The Scales
Burger Bliss: Shake Shack and In-N-Out Stacking Visits
Chipotle & McDonald's Continue to Reign Supreme
Vibenomics and Partner to Enhance Retail Media In-Store Measurement
California Grocers Here We Come!
Marriott’s Different Audiences
Bonchon and Kura Sushi Thrive in the Fast-Casual Scene
A Shoe In: Footwear Climbs to the Top
Cheers! Raising a Glass to Beverage Retail Office Index: June 2023 Recap Mall Index June 2023 Recap – A Turn of the Tide and a Dive into Open-Air Lifestyle Centers
Local Kitchens: Redefining the Restaurant
Unlocking Urban Insights: The Value in Manhattan’s Employees
Ohio State Parks On The Rise
How is Inflation Impacting the High-Income Shoppers?
Five Fast-Growing Dining Chains
What To Expect From Prime Day and July Sales Events in 2023
The State Of Fashion: How Are Apparel Retailers Faring in 2023?
2023’s Latest Dining Success Story: GEN Korean BBQ House
The NBA Finals: A Location Intelligence Perspective
Moving the Market: The Impact of Domestic Migration on Housing Costs
Post-Pandemic Museum Update
The Darden-est Things
The Enduring Demand for Urban and Suburban Retail
Leveraging Data to Evaluate the Impact of Municipal Investments
Trader Joe's Success Amidst Food Inflation and Changing Consumer Behavior Office Index: May 2023 Recap
Fitness at its Fittest: Staying Strong in 2023
Movie Theaters, Off-Price, and Home Improvement: May 2023 Recap Mall Index - May 2023 Recap
What’s Working for Bath & Body Works?
Why Are Specialty Grocers Thriving in 2023?
The CAVA Craze: A Location Intelligence Perspective on the Mediterranean Marvel
How Will Primark’s US Expansion Impact Target?
All Eyes on Eyewear
Northwestern U.S. Grocery Dive
Return of the Lunch: Salad Chains Are Thriving
Retail Media Networks – Off the Beaten Track
Bet Your Bottom Dollar: Discount and Dollar Stores Drive Foot Traffic
Ulta & Lululemon: Discretionary Spending On The Up
The Score After Q1: Sporting Goods Chains
Who Uses NYC Airports: Biting Into The Big Apple’s Main Transport Hubs
Off Price: Strength in The Face of Retail Challenges
Visits Improve for Home Improvement
Walmart, Target & Wholesalers in Q1 2023 – The Return of Mission-Driven Shopping?
Department Store Roundup: Q1 2023 Office Index: April 2023 Recap Mall Index, April 2023 – A Rebound on the Horizon?
How Will Bed Bath & Beyond’s Bankruptcy Impact the Retail Space?
Buffet Restaurants: Filling Up on Foot Traffic
Thrift Stores: Vintage Visits Drive New Age in Apparel
The Windy City: A Hub of Post-Pandemic Opportunity
Diving into Dining Traffic - Q1 2023
Bring On The Joe
A Dollar (or more) For Your Thoughts: Five Below and pOpshelf
Dining Out With The Cheesecake Factory
Retail Foot Traffic Recap – March 2023
Digging Into 2023: McDonald’s and Chipotle Update Office Index: March 2023 Recap
How Did Key Retail Categories Perform in Q1 2023?