Thanks for Visiting!

Register for free to get the full story.

Sign Up
Already have a Placer.ai account? Log In

Q4 Apparel Index

by 
Jocelyn Bauer
 on 
March 3, 2020
Q4 Apparel Index

With Black Friday and Super Saturday serving as anchors, Q4 is arguably the most popular time for shoppers to hit the stores.  With endless amounts of sales and promotions, retailers are bound to see a bump in traffic throughout Q4 and the holiday period. So, we analyzed eleven of the top offline apparel retailers to see how they closed out 2019. 

Overall Sector Growth

The overall apparel sector performed quite well with an 18% increase from the previous quarter. When we look at all eleven brands analyzed, we see ten of them enjoying increased visits from Q3 to Q4 of 2019.  Kohl’s takes the top spot, seeing a staggering 38.5% increase from the previous quarter. Macy’s, despite news of it closing nearly 125 stores, also saw a massive 33.3% increase from Q3.  Burlington Coat Factory and JCPenney followed suit with increases of 26.6% and 28.2%. Only Dillard’s saw a slight decrease of 0.6% for Q4. 

But, even with the shortened holiday period, year-over-year visit growth for the analyzed group saw an overall 6% increase from Q4 2018.  Each brand saw a fairly significant increase, with Ross leading the way with 12.5% growth. Retailers such as Dillard’s, Nordstrom and Old Navy, also saw massive growth during the holiday period at 7.8%, 8.2% and 8.3% respectively.   

The ability for these retailers to show such year-over-year strength speaks volumes to the impact the holiday shopping period has on the offline world. 

Loyalty Lies with Discount 

The top low-cost players, such as Kohl’s, Ross, and TJ Maxx see the highest customer loyalty with their offline approach creating a greater draw for repeat visits.  Again, we see Ross claiming the top spot with just under 2.2 visits per quarter, with the rest of the off-price sector not far behind. 

Aside from the clear front-runners, the rest of the sector shows a pretty tight race, with just under 0.4 visits separating them from one another.  As we mentioned earlier, the overall sector showed significant growth year-over-year, as well as Q3 to Q4, leaving the door open for a dark horse to gain traction going into the new year. 

Q4 Takeaways 

It’s clear that off-price and discount retailers, such as Kohl’s and T.J Maxx remain strong across a growing apparel category, but the vitality of this sector is what makes it interesting.  Even with the obvious front runners, the rest of the pack isn’t far behind. Despite quite a tumultuous year for some of the brands, they may be on track for a sector takeover and powerful turnaround in 2020. 

We can certainly thank the power of the holiday shopper for such strong offline foot traffic in Q4. 

Will loyalties shift in Q1 2020? Check back with the Placer.ai blog to find out. 

Get 3 brand & industry
breakdowns every week

Subscribe to the newsletter

Great! Prepare your inbox for data-driven insights...
Oops! Something went wrong while submitting the form.

Get a Demo

Please enter your first name
Please enter your last name
Please provide a valid email
Please enter your email
Please enter company name

Thanks for reaching out!

One of our experts will be in touch soon

Try Placer.ai Free
Oops! Something went wrong while submitting the form.
4 Strategies Retailers are Using to Drive Traffic to Their Venues
5 Key Regional Grocery Players Impressing in 2023
Upscale Kitchenware Trending Up
Costco Finds More Room for Growth
Four C-Store Chains Making an A-Grade
National Parks + Outdoor Summer Activities
Diving Into Darden: Summer 2023 Update
The Summer Event Effect
Messi: Massive in Miami
Looking Back on Back to School 2023
The Anchor Recap: August 2023
Placer.ai Office Index: August 2023 Recap
Placer.ai Mall Index: August 2023 Recap
Placer.ai White Paper Recap: August 2023
Starbucks Pumpkin Spice Latte Strikes Again
Big Scoop: We All Scream For Ice Cream
Sports Away: Lululemon & Nike’s Momentum Continues
Summer Visits Heat Up For Recreation and Outdoor Gear Chains
No CSS overwrite - July 2023 Office Index Recap
Staging - August 2023 Mall Indec
Mid-Atlantic Grocery Deep Dive
Experiential Chains Heating Up This Summer
Petco Goes Big by Going Small
Ulta Beauty: Leading the Discretionary Pack
Discount and Dollar Chains Continue to Thrive
Summer of Sports: DICK’s Sporting Goods and Hibbett Sports
Off-Price: Succeeding Into Summer
The Anchor Recap: July 2023
Superstores Maintaining Pandemic Gains Amidst Economic Headwinds
2023: Home Improvement at the Halfway Point
July 2023 Office Index Recap
Placer.ai Mall Index: July 2023 Recap
widget test
The Taylor Swift Visit Lift
Southwestern Grocery Dive
July 2023 White Paper Recap: Halfway Point Review & Quarterly Index
Yum! Brands: Driving Dining Visits
Slurpees and Summer Movies Stimulate Consumer Foot Traffic
Cool Beans: Summer Coffee Update
Checking In on Back to School 2023
Crocs and New Balance Tip The Scales
Burger Bliss: Shake Shack and In-N-Out Stacking Visits
Chipotle & McDonald's Continue to Reign Supreme
Vibenomics and Placer.ai Partner to Enhance Retail Media In-Store Measurement
California Grocers Here We Come!
Marriott’s Different Audiences
Bonchon and Kura Sushi Thrive in the Fast-Casual Scene
A Shoe In: Footwear Climbs to the Top
Cheers! Raising a Glass to Beverage Retail
Placer.ai Office Index: June 2023 Recap
Placer.ai Mall Index June 2023 Recap – A Turn of the Tide and a Dive into Open-Air Lifestyle Centers
Local Kitchens: Redefining the Restaurant
Unlocking Urban Insights: The Value in Manhattan’s Employees
Ohio State Parks On The Rise
How is Inflation Impacting the High-Income Shoppers?
Five Fast-Growing Dining Chains
What To Expect From Prime Day and July Sales Events in 2023
The State Of Fashion: How Are Apparel Retailers Faring in 2023?
2023’s Latest Dining Success Story: GEN Korean BBQ House
The NBA Finals: A Location Intelligence Perspective
Moving the Market: The Impact of Domestic Migration on Housing Costs
Post-Pandemic Museum Update
The Darden-est Things
The Enduring Demand for Urban and Suburban Retail
Leveraging Data to Evaluate the Impact of Municipal Investments
Trader Joe's Success Amidst Food Inflation and Changing Consumer Behavior
Placer.ai Office Index: May 2023 Recap
Fitness at its Fittest: Staying Strong in 2023
Movie Theaters, Off-Price, and Home Improvement: May 2023 Recap
Placer.ai Mall Index - May 2023 Recap
What’s Working for Bath & Body Works?
Why Are Specialty Grocers Thriving in 2023?
The CAVA Craze: A Location Intelligence Perspective on the Mediterranean Marvel
How Will Primark’s US Expansion Impact Target?
All Eyes on Eyewear
Northwestern U.S. Grocery Dive
Return of the Lunch: Salad Chains Are Thriving
Retail Media Networks – Off the Beaten Track
Bet Your Bottom Dollar: Discount and Dollar Stores Drive Foot Traffic
Ulta & Lululemon: Discretionary Spending On The Up
The Score After Q1: Sporting Goods Chains
Who Uses NYC Airports: Biting Into The Big Apple’s Main Transport Hubs
Off Price: Strength in The Face of Retail Challenges
Visits Improve for Home Improvement
Walmart, Target & Wholesalers in Q1 2023 – The Return of Mission-Driven Shopping?
Department Store Roundup: Q1 2023
Placer.ai Office Index: April 2023 Recap
Placer.ai Mall Index, April 2023 – A Rebound on the Horizon?
How Will Bed Bath & Beyond’s Bankruptcy Impact the Retail Space?
Buffet Restaurants: Filling Up on Foot Traffic
Thrift Stores: Vintage Visits Drive New Age in Apparel
The Windy City: A Hub of Post-Pandemic Opportunity
Diving into Dining Traffic - Q1 2023
Bring On The Joe
A Dollar (or more) For Your Thoughts: Five Below and pOpshelf
Dining Out With The Cheesecake Factory
Retail Foot Traffic Recap – March 2023
Digging Into 2023: McDonald’s and Chipotle Update
Placer.ai Office Index: March 2023 Recap
How Did Key Retail Categories Perform in Q1 2023?