Thanks for Visiting!

Register for free to get the full story.

Sign Up
Already have a Placer.ai account? Log In

Placer Bytes: TJX, Macy's & Dillard's

by 
Ethan Chernofsky
 on 
February 22, 2021
Placer Bytes: TJX, Macy's & Dillard's

In this Placer Bytes, we dive into the impressive results from the TJX portfolio, and the Q4 performances from Dillards and Macy’s.

TJX’s Impressive Reach

The wider TJX portfolio had an exceptional end to 2020 and a very strong start to 2021. Visits to T.J. Maxx, Marshalls, and HomeGoods locations quickly overcame a visit drop between October and November as COVID cases surged and then sustained the positive momentum into 2021. 

T.J. Maxx saw visits down 15.6% in November before seeing the visit gap decrease to just 7.8% in December and actually reach 1.5% year-over-year growth in January. Marshalls saw a similarly impressive pace with the year over year visit gap declining to 13.0% in December and just 4.4% in January. HomeGoods continued to ride the home furnishings surge to visit growth of 4.6% in November, 7.1% in December, and a massive 24.9% year-over-year increase in January.

Even more impressive is that all three of these brands outpaced their respective sectors. Looking at weekly visits from the week beginning December 28th to the week beginning February 1st shows T.J. Maxx and Marshalls consistently outperforming the wider apparel sector by a large margin. The ability of both brands to provide significant value in an outdoor center seems to be propelling them ahead of the wider apparel space. And considering that the economic uncertainty driving much of this attention is unlikely to end anytime soon, there’s good reason to believe that these brands will continue to lead the way for many months, if not years, to come. 

But perhaps the most impressive brand is actually HomeGoods. While T.J. Maxx and Marshalls outperformed in a struggling segment, HomeGoods outperformed in one of the strongest. Looking at the same period shows that HomeGoods’s visits consistently outpaced the exceptional performance of the overall home improvement category. And like its other TJX counterparts, the ability to provide high value in a high performing sector could mean strong results deep into the year.

Department Stores

Department stores were clearly hit hard by the pandemic, and while newer and smaller formats may offer promise these brands are still relying on a rebound for their core assets. And there’s reason to believe that this recovery could happen faster than many expect. First, malls are recovering and this clearly provides a significant boost for the department store sector as a whole. Second, the data is clearly showing signs of recovery.

While visits saw a step back in November due to a resurgence of COVID cases and the comparison to 2019’s ‘normal’ holiday season, December and January were already showing significantly better results. Macy’s saw a 44.7% year-over-year visit gap in November shrink to 36.3% in December and 35.5% in January. Dillard’s saw a 37.7% year-over-year decline in November drop to just 24.3% and 29.2% in December and January respectively. Should they prove capable of continuing this pace as malls continue to recover, the rate of return could actually increase in the coming months. Alongside significant rightsizing efforts and tests around newer formats, there could be a much brighter future in store for this segment.

Will TJX companies continue to shine deeper into 2021? Will Macy’s and Dillard’s continue to progress closer to normalcy? Visit Placer.ai to find out.

Get 3 brand & industry
breakdowns every week

Subscribe to the newsletter

Great! Prepare your inbox for data-driven insights...
Oops! Something went wrong while submitting the form.

Get a Demo

Please enter your first name
Please enter your last name
Please provide a valid email
Please enter your email
Please enter company name

Thanks for reaching out!

One of our experts will be in touch soon

Try Placer.ai Free
Oops! Something went wrong while submitting the form.
4 Strategies Retailers are Using to Drive Traffic to Their Venues
5 Key Regional Grocery Players Impressing in 2023
Upscale Kitchenware Trending Up
Costco Finds More Room for Growth
Four C-Store Chains Making an A-Grade
National Parks + Outdoor Summer Activities
Diving Into Darden: Summer 2023 Update
The Summer Event Effect
Messi: Massive in Miami
Looking Back on Back to School 2023
The Anchor Recap: August 2023
Placer.ai Office Index: August 2023 Recap
Placer.ai Mall Index: August 2023 Recap
Placer.ai White Paper Recap: August 2023
Starbucks Pumpkin Spice Latte Strikes Again
Big Scoop: We All Scream For Ice Cream
Sports Away: Lululemon & Nike’s Momentum Continues
Summer Visits Heat Up For Recreation and Outdoor Gear Chains
No CSS overwrite - July 2023 Office Index Recap
Staging - August 2023 Mall Indec
Mid-Atlantic Grocery Deep Dive
Experiential Chains Heating Up This Summer
Petco Goes Big by Going Small
Ulta Beauty: Leading the Discretionary Pack
Discount and Dollar Chains Continue to Thrive
Summer of Sports: DICK’s Sporting Goods and Hibbett Sports
Off-Price: Succeeding Into Summer
The Anchor Recap: July 2023
Superstores Maintaining Pandemic Gains Amidst Economic Headwinds
2023: Home Improvement at the Halfway Point
July 2023 Office Index Recap
Placer.ai Mall Index: July 2023 Recap
widget test
The Taylor Swift Visit Lift
Southwestern Grocery Dive
July 2023 White Paper Recap: Halfway Point Review & Quarterly Index
Yum! Brands: Driving Dining Visits
Slurpees and Summer Movies Stimulate Consumer Foot Traffic
Cool Beans: Summer Coffee Update
Checking In on Back to School 2023
Crocs and New Balance Tip The Scales
Burger Bliss: Shake Shack and In-N-Out Stacking Visits
Chipotle & McDonald's Continue to Reign Supreme
Vibenomics and Placer.ai Partner to Enhance Retail Media In-Store Measurement
California Grocers Here We Come!
Marriott’s Different Audiences
Bonchon and Kura Sushi Thrive in the Fast-Casual Scene
A Shoe In: Footwear Climbs to the Top
Cheers! Raising a Glass to Beverage Retail
Placer.ai Office Index: June 2023 Recap
Placer.ai Mall Index June 2023 Recap – A Turn of the Tide and a Dive into Open-Air Lifestyle Centers
Local Kitchens: Redefining the Restaurant
Unlocking Urban Insights: The Value in Manhattan’s Employees
Ohio State Parks On The Rise
How is Inflation Impacting the High-Income Shoppers?
Five Fast-Growing Dining Chains
What To Expect From Prime Day and July Sales Events in 2023
The State Of Fashion: How Are Apparel Retailers Faring in 2023?
2023’s Latest Dining Success Story: GEN Korean BBQ House
The NBA Finals: A Location Intelligence Perspective
Moving the Market: The Impact of Domestic Migration on Housing Costs
Post-Pandemic Museum Update
The Darden-est Things
The Enduring Demand for Urban and Suburban Retail
Leveraging Data to Evaluate the Impact of Municipal Investments
Trader Joe's Success Amidst Food Inflation and Changing Consumer Behavior
Placer.ai Office Index: May 2023 Recap
Fitness at its Fittest: Staying Strong in 2023
Movie Theaters, Off-Price, and Home Improvement: May 2023 Recap
Placer.ai Mall Index - May 2023 Recap
What’s Working for Bath & Body Works?
Why Are Specialty Grocers Thriving in 2023?
The CAVA Craze: A Location Intelligence Perspective on the Mediterranean Marvel
How Will Primark’s US Expansion Impact Target?
All Eyes on Eyewear
Northwestern U.S. Grocery Dive
Return of the Lunch: Salad Chains Are Thriving
Retail Media Networks – Off the Beaten Track
Bet Your Bottom Dollar: Discount and Dollar Stores Drive Foot Traffic
Ulta & Lululemon: Discretionary Spending On The Up
The Score After Q1: Sporting Goods Chains
Who Uses NYC Airports: Biting Into The Big Apple’s Main Transport Hubs
Off Price: Strength in The Face of Retail Challenges
Visits Improve for Home Improvement
Walmart, Target & Wholesalers in Q1 2023 – The Return of Mission-Driven Shopping?
Department Store Roundup: Q1 2023
Placer.ai Office Index: April 2023 Recap
Placer.ai Mall Index, April 2023 – A Rebound on the Horizon?
How Will Bed Bath & Beyond’s Bankruptcy Impact the Retail Space?
Buffet Restaurants: Filling Up on Foot Traffic
Thrift Stores: Vintage Visits Drive New Age in Apparel
The Windy City: A Hub of Post-Pandemic Opportunity
Diving into Dining Traffic - Q1 2023
Bring On The Joe
A Dollar (or more) For Your Thoughts: Five Below and pOpshelf
Dining Out With The Cheesecake Factory
Retail Foot Traffic Recap – March 2023
Digging Into 2023: McDonald’s and Chipotle Update
Placer.ai Office Index: March 2023 Recap
How Did Key Retail Categories Perform in Q1 2023?