Thanks for Visiting!

Register for free to get the full story.

Sign Up
Already have a account? Log In

Placer Bytes: Starbucks and Department Stores Ahead of Black Friday

Ezra Carmel
November 22, 2022
Placer Bytes: Starbucks and Department Stores Ahead of Black Friday

The holiday season is an important time not just for retailers but for coffee chains as well, as these brands get a boost in foot traffic from thirsty consumers going about their holiday shopping. As Black Friday draws nearer – and with the official kickoff of holiday shopping – we dove into the foot traffic data for department stores and Starbucks to take a closer look at the status of holiday retail thus far.

Destination Department Stores

Leading up to Black Friday, foot traffic analysis for the department store segment lends insight into the current overall position of brick-and-mortar retail.

Already, department store foot traffic is surging as shoppers are taking advantage of early-bird deals. Department store visits spiked dramatically week-over-week (WoW) the week of November 7th, 2022, up 16.5% from the previous week. 

In comparison to the equivalent weeks in 2021, location data shows that department store visits prior to Black Friday spiked a week earlier last year – though the surge (10.7%) was less dramatic. This indicates that the holiday season is not as extended as it was in 2021 and that customers are willing to wait for the best promotions and bargains. If that is the case, Black Friday 2022 could be even bigger than last year. 

Holidays in a Cup

Just as holiday shopping hits its stride, Starbucks is looking to drive visits from shoppers out and about. The chain is particularly successful at dictating the start of any retail season and the holidays are no exception. 

Foot traffic data shows that Starbucks’ holiday menu launch on November 3rd, 2022 has already increased traffic to the company’s locations. Visits to Starbucks rose by 17.1% WoW the week of October 31st, 2022, and the chain’s foot traffic climbed even further the week of November 7th, 2022 as WoW visits rose another 5.8%. 

Starbucks proves it is the go-to destination for holiday drinks and has the power to usher in the season with its menu lineup. 

Red Cup Day: Filled to the Brim

Starbucks’ success doesn’t stop with creating its own seasonal calendar. The chain is also incredibly adept at getting customers on board with promotional events that provide an even bigger boost to foot traffic. 

This year’s Red Cup Day on November 17th, 2022 celebrated 25 years of Starbucks’ signature holiday cups with the return of a free reusable cup with any holiday beverage order. The initiative brought a surge in foot traffic on Red Cup Day and will likely foster brand loyalty throughout the season since customers can reuse the cup to earn rewards and discounts.

Visits to Starbucks on Red Cup Day 2022 were well above the average for the previous five Thursdays (101.6%) as well as the daily average for November 2022 (64.8%). Red Cup Day 2022 also outshined Starbucks’ Pumpkin Spice Latte launch with 49.2% more visits on Red Cup Day than the daily average that week. 

While Red Cup Day 2022 visits were slightly lower than Red Cup Day 2021, this speaks more to the strength of 2021’s holiday retail season than any lagging performance from Starbucks this year. Red Cup Day 2022 outperformed Red Cup Day 2019 with 12.7% more visits to the chain which indicates that shoppers are looking for holiday cheer in a cup more than they did three years ago. 

Good Things Brewing

The success of Starbucks’ holiday promotions so far, as well as the surging department store foot traffic ahead of Black Friday, are likely an indication of the strong holiday season in store for brick-and-mortar retail.

For updates and more data-driven retail insights, visit

Get 3 brand & industry
breakdowns every week

Subscribe to the newsletter

Great! Prepare your inbox for data-driven insights...
Oops! Something went wrong while submitting the form.

Get a Demo

Please enter your first name
Please enter your last name
Please provide a valid email
Please enter your email
Please enter company name

Thanks for reaching out!

One of our experts will be in touch soon

Try Free
Oops! Something went wrong while submitting the form.
How Will Primark’s US Expansion Impact Target?
All Eyes on Eyewear
Northwestern U.S. Grocery Dive
Return of the Lunch: Salad Chains Are Thriving
Retail Media Networks – Off the Beaten Track
Bet Your Bottom Dollar: Discount and Dollar Stores Drive Foot Traffic
Ulta & Lululemon: Discretionary Spending On The Up
The Score After Q1: Sporting Goods Chains
Who Uses NYC Airports: Biting Into The Big Apple’s Main Transport Hubs
Off Price: Strength in The Face of Retail Challenges
Visits Improve for Home Improvement
Walmart, Target & Wholesalers in Q1 2023 – The Return of Mission-Driven Shopping?
Department Store Roundup: Q1 2023 Office Index: April 2023 Recap Mall Index, April 2023 – A Rebound on the Horizon?
How Will Bed Bath & Beyond’s Bankruptcy Impact the Retail Space?
Buffet Restaurants: Filling Up on Foot Traffic
Thrift Stores: Vintage Visits Drive New Age in Apparel
The Windy City: A Hub of Post-Pandemic Opportunity
Diving into Dining Traffic - Q1 2023
Bring On The Joe
A Dollar (or more) For Your Thoughts: Five Below and pOpshelf
Dining Out With The Cheesecake Factory
Retail Foot Traffic Recap – March 2023
Digging Into 2023: McDonald’s and Chipotle Update Office Index: March 2023 Recap
How Did Key Retail Categories Perform in Q1 2023?
Northeastern USA Grocery Dive
Movie Theaters Storylines for 2023
Ollie's Bargain Outlet: Discounters are Evolving
Leveraging Brick-and-Mortar Retail in 2023
America’s Evolving Work Patterns: A Deep-Dive into New York and Chicago Mall Index March 2023
Tuning Into Record Stores
Five Franchises To Watch in 2023
What’s Next For Domestic Tourism?
It’s Showtime! Movie Theaters in the Spotlight
5 Limited Time Offers (LTOs) Driving Restaurant Traffic
Department Store Deep-Dive: Belk
Regional Grocery Chains Staying Ahead of the Competition
Five Chains that Rightsized for Success
Unlocking the Potential of Offline Retail Media Networks
Dining Out With Darden
What’s in Store for Self-Storage?
Nike & lululemon Update: Strong Performance Amid Expansion Plans
Many Ways to Win: Midwest Grocery Deep Dive
Retail, Reinvented: The Rise of the Pop-Up Shop
Navigating a New Normal in Business Travel & Commutes Office Index: February 2023 Recap
Retail Categories Staying Strong in Volatile Environment
Ulta Beauty: Poised for Success into 2023 Mall Index February 2023: Reasons for Continued Optimism
Catching Up With DICK’s & Hibbett
The Miami-Dade Arena: An Advertising Slam Dunk
Car Washes Revving Up Visits
Tuesday Morning and Sunrises in Home Furnishing
Dining & Valentine’s Day Recap
2023: The Year of the Discount Store
Aldi’s Success Highlights Growing Demand for Value Groceries
5 Retail & Service Categories Holding onto Pandemic Gains in 2023
Visitor Insights from Super Bowl 2023
2023 First Look: Home Improvement Update
How Are Target, Walmart, and Wholesale Clubs Faring in 2023?
Department Store Deep-Dive: Nordstrom
Off-Price: Taking Off in Uncertain Times
Checking in On Middle-Class Hubs
Who Attends the Super Bowl? Office Index: January 2023 Recap
Focusing On Fitness: Q4 and January Recap Mall Index: January 2023 – Returning Mall Normalcy?
Location Intelligence Insights Into Concert Attendance
Winning Dining Strategies for 2023
In-N-Out Burger: What to Expect as the Brand Moves East
Location Intelligence Breakdown: Coffee Caps-Off 2022
Digitally Native Brands Lean Into Brick & Mortar
Washington, D.C. Population Changes & Migration Trends
A Location Intelligence Perspective on Macy’s Rightsizing
Amazon-Powered Shopping: The Future of Brick-and-Mortar Grocery?
Cold Weather, Hot Visits: Diving into Winter Resorts
Wawa and 7-Eleven: Leaning Into the “Slurpee Effect”
2022 and Beyond: Catching Up With McDonald’s & Chipotle
Let’s Have Some Fun! Going Out Is In’s Q4 2022 Quarterly Index Adds Industry Executives to Leadership Team To Drive Company's Next Phase of Growth
5 Emerging Retail Formats: 2023’s Brick-and-Mortar Evolution
Grocery Update: Zooming in on the Lone Star State
2022 Office Recap: The Year of the TGIF Work Week
What Lies Ahead for Brick-and-Mortar Luxury in 2023 Mall Indexes: December 2022 Recap
Looking Back on 2022’s Holiday Shopping Season
Post-Pandemic Migration Trends in New York
Top Retailers for 2023
The Live Sports Advertising Opportunity
Domestic Migration to the Mountain States: Small Shifts with Big Implications
New Year, New Food: 5 Dining Trends For 2023
This is Why Shop-in-Shops Are Everywhere
Super Saturday 2022 Recap
The San Francisco Shift
Grocery Year-End Update: Publix in the Spotlight