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Insights into the physical world anchored in location analytics

INSIDER
Report
6 Coffee-Inspired Strategies That Can Reshape Dining in 2026
Dive into the data to see how coffee became one of this year’s strongest dining performers – and explore strategies that can drive restaurant success across concepts in 2026.
Placer Research
December 18, 2025
Industry Trends
Year-Over-Year Visits to Grocery Stores by State
Article
Article
E-Commerce Strength Outpaces Manufacturing Weakness Going Into 2026
The Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Shira Petrack
Dec 18, 2025
2 minutes
Article
Article
How Much Does Price Really Matter to Today’s Dining Consumer?
The Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Shira Petrack
Dec 17, 2025
3 minutes
Article
Article
Die-hard Shoppers Pack the Citadel for 27-Hour Shopping Marathon
The Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Caroline Wu
Dec 16, 2025
2 minutes
Article
Article
Candle Day 2025 Highlights Enduring Pull of Strong Brands & Good Deals
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Shira Petrack
Dec 15, 2025
2 minutes
Latest
Article
Starbucks and Dunkin’s LTOs Boost Traffic
As the 2025 holiday season kicks off, Starbucks and Dunkin’ continue to see strong consumer engagement, with both brands outperforming their 2024 traffic levels and capitalizing on early seasonal launches.
Shira Petrack
December 12, 2025
2 minutes
Article
Placer.ai November 2025 Office Index: Post-Pandemic Record Occupancy
Driven by stricter RTO mandates and a stabilizing "new normal," November 2025 marked the strongest November office occupancy rates we have seen since 2019.
Shira Petrack
December 11, 2025
3 minutes
Executive Insights
Dutch Bros vs. Dave’s Hot Chicken: The Veteran and the Rookie in America’s Restaurant Expansion Race
Explore how Dutch Bros and Dave’s Hot Chicken showcase two stages of restaurant growth, from explosive expansion to disciplined scaling and strategic maturity.
Kyle Inserra
December 10, 2025
3 minutes
Article
Is lululemon Poised for a Holiday Rebound?
Lululemon is outperforming in a challenging retail environment, with monthly visits climbing through fall and Black Friday delivering a substantial traffic surge. Early holiday momentum suggests the brand is positioned to capture share and drive strong year-end performance.
Bracha Arnold
December 9, 2025
2 minutes
Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
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View Full Report
Article
3 Factors Driving Dillard’s Department Store Success
Dillard’s has managed to outperform the wider department store space in 2025 by sustaining traffic during key months, benefiting from a Sunbelt-heavy footprint, and positioning itself as a weekend destination. Its clearance locations have also thrived, highlighting the enduring importance of value-oriented shopping in a cautious consumer climate.
Lila Margalit
October 1, 2025
4 minutes
Article
Expansion Into New Categories Signals Shift for Gap Inc. 
Gap Inc. is expanding into beauty and accessories to offset apparel’s sameness, capture value-driven and aspirational shoppers, and build brand identity. With overlap in beauty and off-price traffic, success depends on delivering trend-forward products and in-store expertise.
Elizabeth Lafontaine
September 30, 2025
7 minutes
Article
Beauty and Fitness Foot Traffic: From Post-Pandemic Correction to New Normal
Beauty and fitness retail stores have not only recovered from the pandemic, but significantly surpassed pre-pandemic foot traffic levels. In the fitness space, this growth is in part driven by increased visitor frequency, and in the beauty space, continued growth hinges on the integration of a store experience that complements digital shopping behavior. 
Ezra Carmel
September 29, 2025
5 minutes
Article
Affluent Shoppers Sustain Luxury, But Growth Potential May Be Limited
Apparel is diverging in 2025 as luxury and off-price outperform traditional retailers. Visit data shows luxury gaining ground among high-income shoppers, while off-price continues to scale with broad consumer appeal. Traditional apparel lags as value and exclusivity dominate demand.
Bracha Arnold
September 26, 2025
3 minutes
Article
Hobby Lobby and Michaels Defy Discretionary Spending Headwinds
The arts and crafts retail landscape is consolidating fast, but Hobby Lobby and Michaels are thriving. With JOANN and Party City gone, both banners are capturing displaced demand: Michaels by expanding into party goods and Halloween, Hobby Lobby by leveraging large-format stores and growing shopper loyalty.
Lila Margalit
September 25, 2025
4 minutes
Article
Black Rock Coffee's Post-IPO Growth Potential  
Black Rock Coffee’s $1.32B IPO underscores its rapid expansion, affluent customer base, and similarities to Dutch Bros’ trajectory. With visits up 226% since 2019 and a target of 1,000 stores by 2035, the chain’s strategy highlights significant growth potential in new markets.
Bracha Arnold
September 24, 2025
3 minutes
Article
How Asian Grocers Are Redefining the Grocery Experience
East and South Asian grocery chains like H Mart, 99 Ranch Market, Mitsuwa Marketplace, and Patel Brothers offer some shoppers a taste of home while presenting others with an entry point to explore global cuisines.
Bracha Arnold
September 23, 2025
3 minutes
Article
Is Costco’s Momentum Built to Last?
Costco continues to post steady traffic gains with rising same-store visits, longer dwell times, and favorable macro trends. Strong engagement and value positioning highlight lasting growth potential.
Shira Petrack
September 22, 2025
3 minutes
Latest Reports
INSIDER
Report
Retail Trends to Watch in 2026
Which retail trends are set to define 2026? Using location intelligence, we explore the shifting patterns that could shape the retail landscape in the year ahead.
Placer Research
November 14, 2025
INSIDER
Report
Winning Holiday Shoppers in 2025: Key Insights for Advertisers and Retailers
Dive into the data to uncover the retail categories, audiences, and timing strategies poised to deliver high-impact campaigns this holiday season. 
Placer Research
October 30, 2025
INSIDER
Report
What is Driving Discretionary Spending in 2025?
See which discretionary retail categories are gaining momentum by delivering value, accessible upgrades, and immersive experiences.
Placer Research
October 2, 2025
INSIDER
Report
3 Trends Shaping the Grocery Sector Right Now
Discover the 2025 grocery sector trends driving growth across value, fresh, traditional, and ethnic formats. Learn how shifting consumer behavior, bifurcated spending, and short-trip missions are reshaping retail competition.
Placer Research
September 22, 2025
INSIDER
Report
Emerging Trends for CRE in 2025
This Placer Snapshot examines the evolution of key industries impacting commercial real estate. We explore the shifting dynamics of office visits, the recovery of shopping centers, and population growth patterns across the United States in 2025.
Placer Research
August 28, 2025
INSIDER
Report
A New Era for Retail Giants: Who’s Winning in 2025?
Find out how the Dollar General, Dollar Tree, and Costco's hyper growth have changed the retail landscape and see how Walmart and Target can stay competitive in today's value-driven market.
Placer Research
August 21, 2025
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