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Insights into the physical world anchored in location analytics

INSIDER
Report
5 Markets to Watch in 2026
Find out why Salt Lake City, Reno, Indianapolis, Raleigh, and Tampa are Placer.ai's markets to watch in 2026.
Placer Research
December 5, 2025
Industry Trends
Year-Over-Year Visits to Grocery Stores by State
Article
Article
Die-hard Shoppers Pack the Citadel for 27-Hour Shopping Marathon
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Caroline Wu
Dec 16, 2025
2 minutes
Article
Article
Candle Day 2025 Highlights Enduring Pull of Strong Brands & Good Deals
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Shira Petrack
Dec 15, 2025
2 minutes
Article
Article
Starbucks and Dunkin’s LTOs Boost Traffic
The Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Shira Petrack
Dec 12, 2025
2 minutes
Article
Article
Placer.ai November 2025 Office Index: Post-Pandemic Record Occupancy
The Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Shira Petrack
Dec 11, 2025
3 minutes
Latest
Executive Insights
Dutch Bros vs. Dave’s Hot Chicken: The Veteran and the Rookie in America’s Restaurant Expansion Race
Explore how Dutch Bros and Dave’s Hot Chicken showcase two stages of restaurant growth, from explosive expansion to disciplined scaling and strategic maturity.
Kyle Inserra
December 10, 2025
3 minutes
Article
Is lululemon Poised for a Holiday Rebound?
Lululemon is outperforming in a challenging retail environment, with monthly visits climbing through fall and Black Friday delivering a substantial traffic surge. Early holiday momentum suggests the brand is positioned to capture share and drive strong year-end performance.
Bracha Arnold
December 9, 2025
2 minutes
Article
Placer.ai November 2025 Mall Index: Early Strength Offsets a Softer Black Friday
Early November momentum and a 3.1% surge on Black Friday offset a softer weekend, driving overall visits up YoY across the three mall formats. 
Shira Petrack
December 8, 2025
4 minutes
Article
Four Black Friday Signals for the 2025 Holiday Season 
Black Friday 2025 foot traffic trends show a holiday season defined by value-driven decisions, regional price sensitivity, and shifts toward budget-conscious categories. Longer in-store visits and standout gains for convenient, low-ticket coffee chains highlight shoppers’ deliberate, mission-focused approach to spending.
Shira Petrack
December 5, 2025
4 minutes
Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
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Article
Department Stores Ahead of the Holidays 
Following uneven Q3 results, department stores rebounded in October 2025. Bloomingdale’s led gains, and key shopping days like Black Friday promise to deliver another lift as the holiday season approaches.
Bracha Arnold
November 20, 2025
4 minutes
Article
Red Cup Day 2025 Outperforms Last Year With Bigger Crowds Than Bearista
Starbucks’ 2025 Red Cup Day drew higher visits than both the Bearista launch and previous years. Placer.ai data shows visits jumped 44.5% above average as customers lined up for limited-edition cups and holiday drinks – proving that buzz, exclusivity, and timing continue to drive Starbucks’ seasonal success.
Lila Margalit
November 19, 2025
3 minutes
Article
Gap and Urban Outfitters See Visit Increases in Q3
After early-year slowdowns, Gap and Urban Outfitters posted Q3 traffic gains, up 1.4% and 2.4% YoY respectively, reflecting improving consumer demand. Gap’s turnaround and affluent shopper base fueled growth, while Urban’s back-to-school surge lifted visits.
Bracha Arnold
November 19, 2025
4 minutes
Article
Superstores and Warehouse Clubs Find Early Holiday Momentum
Foot traffic to major warehouse clubs and superstores rose in fall 2025 as Costco, BJ’s, and Sam’s Club continued to thrive in a value-conscious environment, while early holiday promotions drove visits to Walmart and Target.
Ezra Carmel
November 19, 2025
4 minutes
Article
Lowe’s and The Home Depot See the Future of Home Improvement in the Next Generation
As the home improvement sector adjusts to changing consumer behavior, Lowe’s and The Home Depot show growing potential with Gen Z. Location analytics reveals how both brands are positioning for the next phase of growth in 2025.
Ezra Carmel
November 18, 2025
4 minutes
Article
TJX, Burlington, and Ross Gear Up for a Blockbuster Holiday Season
Foot traffic to off-price giants TJX, Burlington, and Ross is growing as budget-conscious consumers flock to value and discovery-driven shopping. With traffic surging across banners, these retailers are well-positioned for a standout holiday season.
Lila Margalit
November 18, 2025
3 minutes
Executive Insights
Back to the Future of Retail: Why Technology Is Bringing Us Full Circle
Technology is taking retail full circle, reviving old models like the milkman and general store. Dive into the data to see how innovations in retail apply new tools to old habits, bringing the industry back to basics with authenticity and a hyper-local focus.
Hue Chen
November 17, 2025
5 Minutes
Article
Is Turkey Wednesday the Only Big Day for Grocers?
Thanksgiving week brings the busiest grocery shopping day of the year, with visits peaking on Turkey Wednesday. Traditional supermarkets lead the rush, while other formats see distinct seasonal trends. 
Lila Margalit
November 17, 2025
4 minutes
Latest Reports
INSIDER
Report
Winning Holiday Shoppers in 2025: Key Insights for Advertisers and Retailers
Dive into the data to uncover the retail categories, audiences, and timing strategies poised to deliver high-impact campaigns this holiday season. 
Placer Research
October 30, 2025
INSIDER
Report
What is Driving Discretionary Spending in 2025?
See which discretionary retail categories are gaining momentum by delivering value, accessible upgrades, and immersive experiences.
Placer Research
October 2, 2025
INSIDER
Report
3 Trends Shaping the Grocery Sector Right Now
Discover the 2025 grocery sector trends driving growth across value, fresh, traditional, and ethnic formats. Learn how shifting consumer behavior, bifurcated spending, and short-trip missions are reshaping retail competition.
Placer Research
September 22, 2025
INSIDER
Report
Emerging Trends for CRE in 2025
This Placer Snapshot examines the evolution of key industries impacting commercial real estate. We explore the shifting dynamics of office visits, the recovery of shopping centers, and population growth patterns across the United States in 2025.
Placer Research
August 28, 2025
INSIDER
Report
A New Era for Retail Giants: Who’s Winning in 2025?
Find out how the Dollar General, Dollar Tree, and Costco's hyper growth have changed the retail landscape and see how Walmart and Target can stay competitive in today's value-driven market.
Placer Research
August 21, 2025
INSIDER
Report
LA vs SF: Divergent Office Recovery Paths
See the data on Los Angeles and San Francisco's divergent office recovery paths and understand why Century City is emerging as LA's standout submarket for CRE professionals.
Placer Research
August 4, 2025
6 minutes
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