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Insights into the physical world anchored in location analytics

INSIDER
Report
5 Markets to Watch in 2026
Find out why Salt Lake City, Reno, Indianapolis, Raleigh, and Tampa are Placer.ai's markets to watch in 2026.
Placer Research
December 5, 2025
Industry Trends
Year-Over-Year Visits to Grocery Stores by State
Article
Article
Placer.ai November 2025 Office Index: Post-Pandemic Record Occupancy
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Shira Petrack
Dec 11, 2025
3 minutes
Executive Insights
Executive Insights
Dutch Bros vs. Dave’s Hot Chicken: The Veteran and the Rookie in America’s Restaurant Expansion Race
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Kyle Inserra
Dec 10, 2025
3 minutes
Article
Article
Starbucks and Dunkin’s LTOs Boost Traffic
The Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Shira Petrack
Dec 10, 2025
2 minutes
Article
Article
Is lululemon Poised for a Holiday Rebound?
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Bracha Arnold
Dec 9, 2025
2 minutes
Latest
Article
Placer.ai November 2025 Mall Index: Early Strength Offsets a Softer Black Friday
Early November momentum and a 3.1% surge on Black Friday offset a softer weekend, driving overall visits up YoY across the three mall formats. 
Shira Petrack
December 8, 2025
4 minutes
Article
Four Black Friday Signals for the 2025 Holiday Season 
Black Friday 2025 foot traffic trends show a holiday season defined by value-driven decisions, regional price sensitivity, and shifts toward budget-conscious categories. Longer in-store visits and standout gains for convenient, low-ticket coffee chains highlight shoppers’ deliberate, mission-focused approach to spending.
Shira Petrack
December 5, 2025
4 minutes
Article
Will Upscale Dining Lead the Holiday Season Again?
Holiday dining patterns highlight upscale and fine-dining restaurants as the strongest seasonal performers, with coffee, casual dining, and eatertainment showing targeted lifts. Emerging YoY trends point to premium full-service concepts leading demand again this December.
Bracha Arnold & Lila Margalit
December 4, 2025
4 minutes
Article
Did Fewer Franchise Films Limit Thanksgiving’s Movie Theater Lift?
Thanksgiving brought a healthy rise in movie theater traffic while still trailing 2024’s exceptional highs. The gap points to a growing reality in the theatrical space: In 2025, audiences show up strongest when franchises – and preferably, multiple franchises at once – lead the way.
Shira Petrack
December 3, 2025
3 minutes
Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
View Full Report
View Full Report
Article
Thrift Store Visit Growth Outpaces Apparel as Tariffs Loom
Thrift stores are defying retail headwinds – and with higher-income and rural and suburban shoppers joining the mix, thrifting has gone mainstream. As tariffs loom, secondhand appears set to remain one of retail’s standout success stories.
Lila Margalit
September 3, 2025
3 minutes
Article
America’s Parks Are Calling: Later, Longer, Busier
America’s parks are experiencing rising visits and shifting usage patterns. People are coming more in spring, staying longer, and shifting their visits to weekends and later in the day. Park audiences are also evolving – including more middle-income households and families with children. These changes carry major implications for cities and communities.
Maytal Cohen
September 2, 2025
4 minutes
Article
How Economic Realities Are Redefining Vegas Tourism
Las Vegas visits were down in Q1/Q2 2025. The Strip saw the steepest declines. Meanwhile, the median HHI of visitors is rising - especially in the Strip – suggesting increased travel costs are deterring budget-conscious tourists. 
Bracha Arnold & Lila Margalit
August 29, 2025
4 minutes
Article
Nordstrom Anniversary Sale: An Event that Continues to Find Success Amid Reinvention
Nordstrom's Anniversary Sale was longer than in previous years, but daily visits during the event were up compared to 2023 & 2024 – highlighting the brand value and positive consumer perception that the retailer has successfully cultivated in recent years.
Elizabeth Lafontaine
August 28, 2025
5 minutes
Article
Manufacturing Visits Drop Post-Tariff Implementation
Following the August 7th tariff implementation, manufacturing visits experienced a significant drop, indicating that businesses are working through stockpiled inventory. This suggests a period of reassessment and adjustment in supply chain strategies.
Lila Margalit
August 28, 2025
1 minute
Article
Semi-Annual Sale Drives Visit Surge For Bath & Body Works 
Bath & Body Works (BBWI) leveraged its semi-annual sale to drive visit growth despite economic headwinds.
Bracha Arnold
August 27, 2025
1 minute
Article
Ulta's Post-Target Future Looks Strong
Ulta (ULTA) drives Q2 2025 growth with new stores and a clear pivot away from Target. Discover how the brand's core business and customer base are set to fuel its next chapter.
Bracha Arnold
August 26, 2025
3 minutes
Article
Where Can Dollar General & Dollar Tree Still Expand? 
Dollar Tree's strategic refocus is driving accelerating traffic growth in Q2 2025 while Dollar General's momentum has cooled. Geographic analysis reveals both chains operate in distinct regional strongholds, creating significant white space expansion opportunities rather than direct competition.
Shira Petrack
August 26, 2025
3 minutes
Latest Reports
INSIDER
Report
Winning Holiday Shoppers in 2025: Key Insights for Advertisers and Retailers
Dive into the data to uncover the retail categories, audiences, and timing strategies poised to deliver high-impact campaigns this holiday season. 
Placer Research
October 30, 2025
INSIDER
Report
What is Driving Discretionary Spending in 2025?
See which discretionary retail categories are gaining momentum by delivering value, accessible upgrades, and immersive experiences.
Placer Research
October 2, 2025
INSIDER
Report
3 Trends Shaping the Grocery Sector Right Now
Discover the 2025 grocery sector trends driving growth across value, fresh, traditional, and ethnic formats. Learn how shifting consumer behavior, bifurcated spending, and short-trip missions are reshaping retail competition.
Placer Research
September 22, 2025
INSIDER
Report
Emerging Trends for CRE in 2025
This Placer Snapshot examines the evolution of key industries impacting commercial real estate. We explore the shifting dynamics of office visits, the recovery of shopping centers, and population growth patterns across the United States in 2025.
Placer Research
August 28, 2025
INSIDER
Report
A New Era for Retail Giants: Who’s Winning in 2025?
Find out how the Dollar General, Dollar Tree, and Costco's hyper growth have changed the retail landscape and see how Walmart and Target can stay competitive in today's value-driven market.
Placer Research
August 21, 2025
INSIDER
Report
LA vs SF: Divergent Office Recovery Paths
See the data on Los Angeles and San Francisco's divergent office recovery paths and understand why Century City is emerging as LA's standout submarket for CRE professionals.
Placer Research
August 4, 2025
6 minutes
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