Superstores

Despite making up over 40% of American adults, Gen X and Baby Boomers are often overlooked by marketers in favor of Gen Z shoppers. We analyzed the latest data to better understand these frequently overlooked consumer segments. 

Foot traffic to the Placer 100 Index for Retail & Dining - the top-performing chains identified by the Placer.ai platform - stabilized in March 2025, with fitness and dining leading the way.

Dollar Tree's recently announced plan to sell Family Dollar at a significant loss is another sign of the recent struggles in the discount and dollar store sector. We dove into the data to understand what is driving Dollar Tree’s decision and what this means for Family Dollar moving forward.

Target is building out its baby and toddler assortment - find out what the data says about that decision.

Walmart recently purchased a mall in Allegheny, PA. We took a look at the data - for this and other mall purchases - to see what may lie behind the move.

Walmart’s recent acquisition of the Pittsburgh, PA-area Monroeville Mall signals a new chapter for the retail giant. Why did Walmart choose this particular property, what makes it such an appealing prospect – and what might the company do with the space? 

How did Walmart, Target, and wholesale clubs perform in 2024? What do early 2025 foot traffic trends tell us about superstores’ growth potential in the coming year? And what do visitation patterns at Target and Walmart reveal about the role each chain plays in the wider retail landscape?

With 2024 firmly in the rearview mirror, we look back on the year’s retail foot traffic trends and what they may signal for 2025. Read on for a closer analysis of the retail categories and states that excelled at driving growth.