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Migration & Regional Market Trends

INSIDER
Report
LA vs SF: Divergent Office Recovery Paths
See the data on Los Angeles and San Francisco's divergent office recovery paths and understand why Century City is emerging as LA's standout submarket for CRE professionals.
Placer Research
August 4, 2025

Articles & Executive Insights

Article
Placer.ai Office Index: March 2024 Recap
In March, location intelligence indicated that the office recovery needle was starting to move once again. But what’s happened since then? Has the momentum worn off, or is RTO still trending on the ground? 
Lila Margalit
April 9, 2024
3 minutes
Article
Florida Spring Break Break-Up? Travelers Still Love Florida!
Thousands of young people descend on beaches during spring break to soak up the sun, kick back, and enjoy themselves. How do these revelers impact local businesses in key Florida destinations like Miami and Panama City Beach? We take a closer look.
Lila Margalit
April 8, 2024
4 minutes
Article
Provo-Orem and Ogden-Clearfield Emerging As Utah Hotspots 
Migration to the Mountain States has been on an upward trend in recent years. And one state in particular – Utah – has received an impressive influx of new residents. Which areas are experiencing the most growth? And what is driving migration to the Beehive State? We take a closer look. 
Bracha Arnold
April 4, 2024
4 minutes
Article
Texas Suburbs on the Rise
Texas has been a favored destination for Americans relocating from major population centers - but which metro areas are attracting new residents? Are people moving to major cities like Dallas, Houston, Austin, and San Antonio, or are they heading out to the suburbs? We take a closer look.
Lila Margalit
April 1, 2024
3 minutes
Article
The St. Patrick’s Day Effect
St. Patrick's Day is a day for bar crawls, green makeup, and drinks with friends. Cities host major celebrations, a draw to their downtown areas. What kind of a lift do bars and pubs get on the big day? And what other retail categories stand to benefit from the occasion? 
Lila Margalit
March 27, 2024
3 minutes
Article
Where Is Retail and Dining Foot Traffic Thriving in Early 2024?
An uncharacteristic cold snap at the beginning of the year had a major impact on consumer behavior across several retail categories. How big an influence did the conditions have on foot traffic? We dove into the latest location analytics to find out.
Ezra Carmel
March 14, 2024
3 minutes
Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
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Reports

INSIDER
Report
Domestic Migration in 2025: The Great Slowdown
Dive into the data to explore domestic migration patterns over the past four years – and uncover states and metro areas emerging as relocation hotspots in 2025.
Placer Research
April 25, 2025
6 minutes
INSIDER
Report
Blueprint for Recovery: Lessons From New York’s Office Comeback
Dive into the data to see how New York office visitation patterns evolved in 2024 - and uncover trends shaping Big Apple work routines heading into 2025.
Placer Research
February 27, 2025
INSIDER
Report
2024 Migration Trends: The Continued Draw of Mountain States
Find out how affordable living, economic opportunities, and lifestyle appeal are transforming Idaho, Nevada, and Wyoming into top relocation destinations.
Placer Research
December 2, 2024
7 minutes
INSIDER
Report
The Rising Stars: Six Metro Areas Welcoming Young Professionals
Find out which metro areas are seeing positive net migration and discover what might be drawing newcomers to these cities.
Placer Research
September 23, 2024
3 minutes
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