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Migration & Regional Market Trends

INSIDER
Report
LA vs SF: Divergent Office Recovery Paths
See the data on Los Angeles and San Francisco's divergent office recovery paths and understand why Century City is emerging as LA's standout submarket for CRE professionals.
Placer Research
August 4, 2025

Articles & Executive Insights

Article
Placer.ai Office Index: March 2024 Recap
In March, location intelligence indicated that the office recovery needle was starting to move once again. But what’s happened since then? Has the momentum worn off, or is RTO still trending on the ground? 
Lila Margalit
April 9, 2024
3 minutes
Article
Florida Spring Break Break-Up? Travelers Still Love Florida!
Thousands of young people descend on beaches during spring break to soak up the sun, kick back, and enjoy themselves. How do these revelers impact local businesses in key Florida destinations like Miami and Panama City Beach? We take a closer look.
Lila Margalit
April 8, 2024
4 minutes
Article
Provo-Orem and Ogden-Clearfield Emerging As Utah Hotspots 
Migration to the Mountain States has been on an upward trend in recent years. And one state in particular – Utah – has received an impressive influx of new residents. Which areas are experiencing the most growth? And what is driving migration to the Beehive State? We take a closer look. 
Bracha Arnold
April 4, 2024
4 minutes
Article
Texas Suburbs on the Rise
Texas has been a favored destination for Americans relocating from major population centers - but which metro areas are attracting new residents? Are people moving to major cities like Dallas, Houston, Austin, and San Antonio, or are they heading out to the suburbs? We take a closer look.
Lila Margalit
April 1, 2024
3 minutes
Article
The St. Patrick’s Day Effect
St. Patrick's Day is a day for bar crawls, green makeup, and drinks with friends. Cities host major celebrations, a draw to their downtown areas. What kind of a lift do bars and pubs get on the big day? And what other retail categories stand to benefit from the occasion? 
Lila Margalit
March 27, 2024
3 minutes
Article
Where Is Retail and Dining Foot Traffic Thriving in Early 2024?
An uncharacteristic cold snap at the beginning of the year had a major impact on consumer behavior across several retail categories. How big an influence did the conditions have on foot traffic? We dove into the latest location analytics to find out.
Ezra Carmel
March 14, 2024
3 minutes
Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
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Reports

INSIDER
Report
How Local Events Promote Economic Growth: The Civic Impact of Summer Events
Dive into the data to find out how major summer events – including Lollapalooza in Chicago and Governors Ball in New York – drive community engagement and boost the local economy.
Placer Research
August 22, 2024
5 minutes
INSIDER
Report
Migration Hotspots in a Cool 2024 Market
Discover which metro areas are still attracting new residents – and what’s drawing people to emerging hotspots.
Placer Research
May 23, 2024
5 minutes
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