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Migration & Regional Market Trends

INSIDER
Report
2026 CRE Outlook
Read the report to find out which markets are gaining ground in office recovery, where retail traffic is strongest, and how population shifts are reshaping demand.
Placer Research
March 19, 2026

Articles & Executive Insights

Article
Placer.ai Mall Index: June 2024 Recap
Year-over-year visits to Indoor malls, open-air shopping centers, and outlet malls have been on the rise in recent months. How are they faring heading into the summer season? We dove into the data to find out.
Maytal Cohen
July 9, 2024
3 minutes
Article
Placer.ai Office Index: June 2024 Recap
Dive into the data to see how the office recovery is progressing nationwide and in major business hubs across the U.S.
Lila Margalit & Samuel Roche
July 8, 2024
3 minutes
Article
Frozen Delights: Exploring Ice Cream Chains Across America
Everybody loves ice cream – so with summer underway, we dove into the data to explore the performance of ice cream shops nationwide.
Lila Margalit & Maytal Cohen
July 1, 2024
3 minutes
Article
Placer 100 Index for Retail & Dining: Introduction and May 2024 Recap
Introducing the Placer 100 Index for Retail & Dining – a curated, dynamic list of leading chains that offers insight into wider trends impacting the retail, dining, and shopping center segments.
Addison Southerland
June 17, 2024
5 minutes
Article
2024 Retail and Dining Trends Update
Are full-service restaurants making a comeback? And what is the state of retail in early 2024? We dove into the data to find out.
Ezra Carmel
June 12, 2024
3 minutes
Article
Diving Into Kroger: A Strong Start to 2024
The Kroger Co, is a leading player in the grocery store space, operating its eponymous brand as well as a variety of regional banners. We dove into the data to see how key Kroger chains are faring in 2024 – and to explore the different audiences served by the company’s varied portfolio. 
Samuel Roche
June 10, 2024
3 minutes
Article
Placer.ai Office Index: May 2024 Recap
With summer nearly upon us, we dove into the data to see how the return-to-office fared in May 2024. Did the post-pandemic visit recovery trajectory observed in April continue apace? And which major regional hub saw the most YoY visit growth? 
Lila Margalit
June 5, 2024
3 Min
Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
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Reports

INSIDER
Report
The Rising Stars: Six Metro Areas Welcoming Young Professionals
Find out which metro areas are seeing positive net migration and discover what might be drawing newcomers to these cities.
Placer Research
September 23, 2024
3 minutes
INSIDER
Report
How Local Events Promote Economic Growth: The Civic Impact of Summer Events
Dive into the data to find out how major summer events – including Lollapalooza in Chicago and Governors Ball in New York – drive community engagement and boost the local economy.
Placer Research
August 22, 2024
5 minutes
INSIDER
Report
Migration Hotspots in a Cool 2024 Market
Discover which metro areas are still attracting new residents – and what’s drawing people to emerging hotspots.
Placer Research
May 23, 2024
5 minutes
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