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Marketing & Advertising

INSIDER
Report
3 Brands, 3 Retail Media Playbooks
What location intelligence reveals about consumer behavior and the retail media strategies of Kroger, Sam’s Club, and CVS.
Placer Research
October 26, 2026

Articles & Executive Insights

Article
Anchored Ep 7: The Data-Driven Customer Era
cubeiQ's Zora Sentat on first-party data, retail media's untapped potential, and why human expertise still matters in an automated world.
Rebecca Bleier
July 1, 2026
2 minutes
Article
Red Cup Day 2025 Outperforms Last Year With Bigger Crowds Than Bearista
Starbucks’ 2025 Red Cup Day drew higher visits than both the Bearista launch and previous years. Placer.ai data shows visits jumped 44.5% above average as customers lined up for limited-edition cups and holiday drinks – proving that buzz, exclusivity, and timing continue to drive Starbucks’ seasonal success.
Lila Margalit
November 19, 2025
3 minutes
Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
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Reports

INSIDER
Report
The Retail Opportunity of Stadiums
Dive into the location intelligence to understand the significant retail and dining opportunities in and around major stadiums – both during games and in the off-season.
Placer Research
January 11, 2024
7 minutes
INSIDER
Report
Retail’s New Media Power
Get a first look at the growing power of retail media networks. Learn how brick-and-mortar brands can measure reach and track impact to transform the advertising space.
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