Marketing & Advertising

INSIDER
Report
3 Brands, 3 Retail Media PlaybooksWhat location intelligence reveals about consumer behavior and the retail media strategies of Kroger, Sam’s Club, and CVS.
Placer Research
October 26, 2026
Articles & Executive Insights
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Article
Anchored Ep 7: The Data-Driven Customer EracubeiQ's Zora Sentat on first-party data, retail media's untapped potential, and why human expertise still matters in an automated world.
Rebecca Bleier
July 1, 2026
2 minutes

Article
Red Cup Day 2025 Outperforms Last Year With Bigger Crowds Than BearistaStarbucks’ 2025 Red Cup Day drew higher visits than both the Bearista launch and previous years. Placer.ai data shows visits jumped 44.5% above average as customers lined up for limited-edition cups and holiday drinks – proving that buzz, exclusivity, and timing continue to drive Starbucks’ seasonal success.
Lila Margalit
November 19, 2025
3 minutes
Reports

INSIDER
Report
The Retail Opportunity of StadiumsDive into the location intelligence to understand the significant retail and dining opportunities in and around major stadiums – both during games and in the off-season.
Placer Research
January 11, 2024
7 minutes

INSIDER
Report
Retail’s New Media PowerGet a first look at the growing power of retail media networks. Learn how brick-and-mortar brands can measure reach and track impact to transform the advertising space.





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