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Coffee & QSR

INSIDER
Report
10 Top Brands to Watch in 2026
Meet the ten retail and dining powerhouses, including H-E-B, Walmart, and Dave’s Hot Chicken, redefining success and winning consumer loyalty in 2026.
Placer Research
January 12, 2026

Articles & Executive Insights

Article
7 Brew's Rapid Rise 
7 Brew Coffee’s explosive expansion is driving strong traffic growth per location, outpacing rivals and reshaping the drive-thru coffee market.
Shira Petrack
December 31, 2025
2 minutes
Article
Dutch Bros Sets Its Sights on the Breakfast Rush
Dutch Bros is targeting the morning daypart to boost same-store growth. By expanding its food menu, the brand aims to capture the breakfast demand currently led by Dunkin’ and Starbucks.
Ezra Carmel
December 29, 2025
3 minutes
Article
How Much Does Price Really Matter to Today’s Dining Consumer?
Experience-Promoting Offers and LTOs at McDonald’s and Burger King are outperforming discounts, revealing how value and pricing expectations are evolving across the dining industry.
Shira Petrack
December 17, 2025
3 minutes
Article
Starbucks and Dunkin’s LTOs Boost Traffic
As the 2025 holiday season kicks off, Starbucks and Dunkin’ continue to see strong consumer engagement, with both brands outperforming their 2024 traffic levels and capitalizing on early seasonal launches.
Shira Petrack
December 12, 2025
2 minutes
Guest Contributor
Dutch Bros vs. Dave’s Hot Chicken: The Veteran and the Rookie in America’s Restaurant Expansion Race
Explore how Dutch Bros and Dave’s Hot Chicken showcase two stages of restaurant growth, from explosive expansion to disciplined scaling and strategic maturity.
Kyle Inserra
December 10, 2025
3 minutes
Article
Four Black Friday Signals for the 2025 Holiday Season 
Black Friday 2025 foot traffic trends show a holiday season defined by value-driven decisions, regional price sensitivity, and shifts toward budget-conscious categories. Longer in-store visits and standout gains for convenient, low-ticket coffee chains highlight shoppers’ deliberate, mission-focused approach to spending.
Shira Petrack
December 5, 2025
4 minutes
Article
Red Cup Day 2025 Outperforms Last Year With Bigger Crowds Than Bearista
Starbucks’ 2025 Red Cup Day drew higher visits than both the Bearista launch and previous years. Placer.ai data shows visits jumped 44.5% above average as customers lined up for limited-edition cups and holiday drinks – proving that buzz, exclusivity, and timing continue to drive Starbucks’ seasonal success.
Lila Margalit
November 19, 2025
3 minutes
Article
How Starbucks Proved That Free Isn’t Everything
Starbucks’ $29.95 Bearista glass drove a 37.8% visit surge – nearly matching Red Cup Day’s free-cup frenzy. The viral launch proved that creativity, emotion, and scarcity can spark major traffic, showing consumers will still splurge on products that feel special.
Lila Margalit
November 13, 2025
3 minutes
Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
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Reports

INSIDER
Report
The QSR Dining Advantage
Dive into the latest location intelligence to see how QSR and Fast-Casual restaurants are driving visits and staying ahead of the wider Dining sector.
Placer Research
April 11, 2024
6 minutes
INSIDER
Report
Meeting 2024’s Consumer
Dive into the location intelligence data to find out how the retail landscape has shifted over the past five years and understand what characterizes consumers in 2024.
Placer Research
March 14, 2024
11 minutes
INSIDER
Report
Q4 2023 Quarterly Index
Find out how the Fitness, Beauty & Self Care, Discount & Dollar Stores, Superstores, Grocery Stores, and Dining categories fared during last year’s all-important holiday shopping season.
Placer Research
February 15, 2024
6 minutes
INSIDER
Report
10 Top Brands to Watch in 2024
This report analyzes the latest location intelligence data to identify ten brands poised to succeed in 2024.
Placer Research
February 8, 2024
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