Coffee & QSR

Local favorites Pura Vida, Mendocino Farms, and P. Terry’s thrive. Pura Vida grew and shifted to earlier peaks. Mendocino benefits from affluent customers. P. Terry’s became a weekend destination. Their diverse strategies drive growth amidst market challenges.

Burger King launched a limited-time menu inspired by the upcoming "How to Train Your Dragon" movie. The offering immediately boosted foot traffic, with launch day visits up and the following Friday becoming the chain's busiest day of the year so far. This initial success suggests potential for increased traffic post-movie premiere.

Big Chicken's moment in the spotlight has been building for the past few years. The surge in chicken offerings has spurred considerable traffic in the fast-casual and quick-service dining sectors.With the year’s midpoint quickly approaching, we took a look at some of the most popular players in the game to see how visits are performing. 

The first quarter of 2025 posed challenges to quick-service restaurants, with major chains like McDonald's experiencing foot traffic declines. Still, some brands - like Taco Bell and Wingstop - managed to drive growth. We take a closer look at the data to see where the segment stands today.

First Watch is continuing to add more stores to its fleet, and visits continue to grow as well.

Visits to coffee chains like Starbucks, Dunkin,’ and Dutch Bros have been on the rise recently - and smaller coffee chains like Scooters Coffee and 7 Brew are also thriving. We took a look at Q1 2025 traffic to see how the segment is faring.

Using the latest location intelligence, we analyzed RBI, Yum! Brands, and other top QSRs, to explore their Q1 2025 performance and several promotions that had a significant foot traffic impact. 

Find out all the thoughts Chris Walton has had about retail throughout Q1 2025. Which brands are thriving, which are poised for a turnaround, and who may be on the decline?