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INSIDER
Report
Office Attendance Drivers in 2026: The New Rules of Showing Up
Dive into the data to learn how convenience-driven behaviors are impacting the office recovery – and how stakeholders from employers to office owners and local retailers can best adapt.
Placer Research
February 5, 2026

Articles & Executive Insights

Article
Hybrid Work Has Reshaped Downtown Retail Traffic
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Shira Petrack
March 17, 2026
5 minutes
Guest Contributor
How Austin Uses Data to Promote Visitation Amid Climate and Construction Challenges
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Davon Barbour
March 16, 2026
5 minutes
Guest Contributor
How Downtown Sacramento Is Rebuilding Demand Through Social Collisions
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Scott Ford
March 3, 2026
2 minutes
Article
How Super Bowl Events Drove Foot Traffic and High-Value Tourism to the Bay Area
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Ezra Carmel
February 12, 2026
4 minutes
Article
Placer.ai January 2026 Office Index: Fern Puts RTO to the Test
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Lila Margalit
February 11, 2026
3 Minutes
Guest Contributor
Visiting the Great Outdoors
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Caroline Wu
January 28, 2026
3 minutes
Article
Winter Storm Fern Sparked a Retail Rush
The Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Shira Petrack
January 27, 2026
3 minutes
Article
The Commuters Shaping Downtown Columbus
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Ezra Carmel
January 23, 2026
3 minutes
Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
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Reports

INSIDER
Report
Hotels in the Heart of the City
Dive into the data to examine hotel visit trends across four major downtown cores: Miami, Chicago, New York, and Los Angeles.
Placer Research
March 10, 2025
6 minutes
INSIDER
Report
Blueprint for Recovery: Lessons From New York’s Office Comeback
Dive into the data to see how New York office visitation patterns evolved in 2024 - and uncover trends shaping Big Apple work routines heading into 2025.
Placer Research
February 27, 2025
INSIDER
Report
The Return to Office: Recovery Still Underway
Dive into the data to explore the state of office recovery in 2024 and see how evolving office visit patterns are impacting ground transportation hubs, fast-casual dining, and more.
Placer Research
January 31, 2025
8 minutes
INSIDER
Report
The Local Economic Impact of Major Sports Events: Insights from the Copa América in Atlanta, GA
Dive into the location intelligence analysis of the Copa América Games in Atlanta, GA, to find out how major sporting events impact local economies in general and the hospitality segment in particular.
Placer Research
January 2, 2025
6 minutes
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