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Articles

Bringing data and expert analysis to the stories shaping your industry
Article
A DNB Lesson: Why Warby Parker's Physical Stores Worked and Allbirds' Didn't
Maytal Cohen
September 9, 2026
4 minutes
Article
Kroger Extends Its Traffic Winning Streak in Q2 2026
Lila Margalit
September 8, 2026
3 minutes
Article
The For-Sale Sign Tracks Home Improvement’s Q2 Split
Ephraim Fruchter
September 3, 2026
3 minutes
Article
Chipotle's School Spirit BOGO Aces the Back-to-School Test
Lila Margalit
September 2, 2026
2 minutes
Article
Three Signs Golf Is Poised for More Growth Ahead
Lila Margalit
September 2, 2026
2 minutes
Article
PSL Day 2026 Gives Starbucks Its Biggest Tuesday of the Year
Lila Margalit
August 31, 2026
2 minutes
Article
A New Blueprint: Best Buy's Visits Turn Positive
Ephraim Fruchter
August 27, 2026
3 minutes
Article
What Pokémon Just Taught Us About Krispy Kreme's Promotion Playbook
Lila Margalit
August 26, 2026
2 minutes
Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
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Year-over-Year 
Industry
Visits by State
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Article
Location Intelligence On Display: A Look at Los Angeles's Top Museums
Los Angeles boasts several world-class museums that educate and entertain local visitors and tourists alike. We dove into the data for several of LA’s top museums in order to examine the visitation patterns and demographics of museum goers in Los Angeles.
Ezra Carmel
April 18, 2025
4 minutes
Article
3 Insights Into the Shopping Habits of Older Consumers 
Despite making up over 40% of American adults, Gen X and Baby Boomers are often overlooked by marketers in favor of Gen Z shoppers. We analyzed the latest data to better understand these frequently overlooked consumer segments. 
Shira Petrack
April 17, 2025
4 minutes
Article
Placer 100 Index, March 2025 Recap – Which Chains Weathered the Storm? 
Foot traffic to the Placer 100 Index for Retail & Dining - the top-performing chains identified by the Placer.ai platform - stabilized in March 2025, with fitness and dining leading the way.
Ezra Carmel
April 16, 2025
3 minutes
Article
The Post-Pandemic Retail Evolution: A look back on the last five years
Half a decade has passed since the onset of the COVID-19 pandemic, transforming the retail industry overnight. We took a look back at how some things have changed - and what's stayed the same.
Elizabeth Lafontaine
April 15, 2025
10 minutes
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