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Article
Banana Ball Brings Road-Tripping Families to the Ballpark
Over half of Banana Ball game-day visits in 2026 came from 30+ miles away. See who’s filling the stands and where they shop.
Arielle Cizma
November 5, 2026
3 minutes
Article
What’s Ahead for Black Friday 2026?
Black Friday still draws about 4% of Q4 visits for department stores, electronics and apparel. See which categories are best positioned this year.
Lila Margalit
November 4, 2026
3 minutes
Article
Planet Fitness Heads Into Resolution Season With Momentum
Planet Fitness visits rose 6.7% year over year in Q3. See where same-store traffic grew and which region lagged.
Ephraim Fruchter
November 3, 2026
2 minutes
Article
McDonald’s Promotions Deliver as Visits Come Under Pressure
McDonald’s October promotions drove its busiest weeks of 2026, even as visits trailed last year. See how gas prices shaped traffic.
Lila Margalit
November 2, 2026
2 minutes
Article
Right on Schedule: How CAVA and Portillo’s Grow at Different Hours
CAVA’s Q3 visits climbed 16.3% YoY as the chain kept expanding. Find out how Portillo’s returned to same-store growth on a very different schedule.
Ephraim Fruchter
October 29, 2026
2 minutes
Article
What’s Anchoring America’s Legacy Breakfast Chains?
Denny’s and IHOP narrowed their visit declines in Q3 2026 while Waffle House kept growing. See the strength each legacy breakfast chain can build on.
Ephraim Fruchter
October 28, 2026
3 minutes
Article
Yum! Brands Q3 2026: Taco Bell Bounces Back From Outbreak
Taco Bell visits fell 10.1% YoY in Q3 2026 after the cyclospora outbreak. See how quickly the chain bounced back, and how KFC and Habit did.
Lila Margalit
October 27, 2026
2 minutes
Article
Four Recipes for Casual Dining Growth in Q3 2026
Casual dining visits rose just 0.2% in Q3 2026, yet four chains posted strong growth. Find out what each is getting right.
Lila Margalit
October 26, 2026
4 minutes
Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
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Article
Darden Restaurants: Raising the Steaks in 2025
Darden Restaurants shows solid 2025 growth. Overall visits outpace per-location gains. Monthly trends were positive. LongHorn Steakhouse leads with value. Both Olive Garden and LongHorn capitalized on Mother's Day. These results highlight Darden's resilience and strong demand.
Lila Margalit
June 9, 2025
3 minutes
Article
Burger King’s Fire-Breathing LTO Drives Visits
Burger King launched a limited-time menu inspired by the upcoming "How to Train Your Dragon" movie. The offering immediately boosted foot traffic, with launch day visits up and the following Friday becoming the chain's busiest day of the year so far. This initial success suggests potential for increased traffic post-movie premiere.
Lila Margalit
June 6, 2025
1 minute
Article
Placer.ai Mall Index: May 2025 & Memorial Day Strength
Mall visits rose in May 2025, led by indoor malls, indicating sector resilience beyond tariff pull-forwards. Shopping centers saw strong Memorial Day performance. While visitor HHI slightly declined, longer average visit durations suggest malls succeed as social and experiential hubs. This positions them for continued growth by adapting to evolving consumer behaviors.
Shira Petrack
June 6, 2025
3 minutes
Article
Coach Keeps Visits Up
Coach defies luxury market slowdowns with visit growth, partly due to its "affordable luxury" positioning. It attracts a younger, less affluent audience than traditional luxury brands. Experiential Coachtopia stores drive longer visits, appealing to middle-income shoppers. Coach's success shows perceived value and tailored experiences attract a wide consumer base.
Bracha Arnold
June 5, 2025
3 minutes
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