Articles

Q2 2025 data shows how a bifurcated retail landscape is impacting mid-market retailers, as traffic to the Kohl's and Macy's banners fell while visits to Macy's luxury brands remained resilient.

Off-price apparel chains Burlington, Ross, and Citi Trends are thriving. Overall visits and same-store visits grew, driven by value-conscious shoppers. Customer loyalty is also up, particularly for Ross. This success is fueled by a treasure-hunt model that resonates with consumers.

In the first half of 2025, Home Depot and Lowe's faced visit declines, but trends moderated by July. Home Depot showed regional strength in the Midwest, while Lowe's accelerated its pivot to professional contractors to build a more resilient business model.

The Lollapalooza festival is a powerful economic driver for Chicago, attracting a highly regional, affluent, and demographically distinct audience. This report analyzes the foot traffic data to reveal how the festival supercharges local tourism and provides valuable insights for both civic leaders and sponsors.