Articles

Summary: Gap Inc. showed real progress in Q2 2025, with overall visits up 3.6% year over year. Old Navy drove the gains with a 4.8% boost, while Gap posted positive traffic despite a smaller store base. A strong spring surge, partly fueled by tariff pull-forward, gave way to softer summer visits. Meanwhile, the return of middle-income shoppers signals that revitalization efforts are resonating. 

After steep declines in 2024, Best Buy’s (BBY) store traffic is showing signs of recovery in 2025. Short visits – boosted by BOPIS and major launches like the Nintendo Switch 2 – appear to be driving much of the momentum. 

Discover how three major players in the sports and activewear space – DICK’s, lululemon, and Academy Sports – are navigating current economic headwinds through strategic adaptation.

Discover how aggressive store expansions by Costco, BJ's, and now Sam's Club are fueling visit growth and sparking new regional competition.