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Articles

Bringing data and expert analysis to the stories shaping your industry
Article
Placer.ai August 2026 Mall Index: Open-Air Leads as Indoor Malls See Their Best YoY Growth of 2026
Mall traffic remained resilient in August, though performance diverged between closer-to-home centers and outlet destinations.
Lila Margalit
September 11, 2026
3 minutes
Article
The Local Tenant Advantage
Don Tepman
September 10, 2026
4 minutes
Article
A DNB Lesson: Why Warby Parker's Physical Stores Worked and Allbirds' Didn't
Maytal Cohen
September 9, 2026
4 minutes
Article
Kroger Extends Its Traffic Winning Streak in Q2 2026
Lila Margalit
September 8, 2026
3 minutes
Article
The For-Sale Sign Tracks Home Improvement’s Q2 Split
Ephraim Fruchter
September 3, 2026
3 minutes
Article
Chipotle's School Spirit BOGO Aces the Back-to-School Test
Lila Margalit
September 2, 2026
2 minutes
Article
Three Signs Golf Is Poised for More Growth Ahead
Lila Margalit
September 2, 2026
2 minutes
Article
PSL Day 2026 Gives Starbucks Its Biggest Tuesday of the Year
Lila Margalit
August 31, 2026
2 minutes
Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
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Year-over-Year 
Industry
Visits by State
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Article
Something To Chew On: Demographic Shifts at Steakhouse Chains
Few things are more beloved by Americans than a steak – and two of the most popular steakhouse chains in the U.S. are Texas Roadhouse and Outback Steakhouse. Who is visiting these chains, and what characteristics do they share? We take a closer look.
Bracha Arnold
February 7, 2024
2 mintues
Article
Placer.ai Office Index: Looking Back at 2023
For many participants in the remote work debate, 2023 was a year for compromise - two days a week? Three? But what did the hybrid model look like in 2023? And who were last year’s office visitors? We dove into the data to find out. 
Lila Margalit
February 6, 2024
4 minutes
Article
Recapping RBI & Yum! Brands’ 2023 Foot Traffic Performance
Ongoing inflation was a major story throughout 2022 and 2023. How did rising costs impact Burger King, Popeyes Louisiana Kitchen, Taco Bell, KFC, and other leading brands from the RBI and Yum! Portfolio? We dove into the data to find out. 
Shira Petrack
February 5, 2024
4 minutes
Article
Marine Layer: "Perfect for a 7-Day Weekend Kinda Lifestyle"
Caroline Wu
February 3, 2024
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