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Article
Banana Ball Brings Road-Tripping Families to the Ballpark
Over half of Banana Ball game-day visits in 2026 came from 30+ miles away. See who’s filling the stands and where they shop.
Arielle Cizma
November 5, 2026
3 minutes
Article
What’s Ahead for Black Friday 2026?
Black Friday still draws about 4% of Q4 visits for department stores, electronics and apparel. See which categories are best positioned this year.
Lila Margalit
November 4, 2026
3 minutes
Article
Planet Fitness Heads Into Resolution Season With Momentum
Planet Fitness visits rose 6.7% year over year in Q3. See where same-store traffic grew and which region lagged.
Ephraim Fruchter
November 3, 2026
2 minutes
Article
McDonald’s Promotions Deliver as Visits Come Under Pressure
McDonald’s October promotions drove its busiest weeks of 2026, even as visits trailed last year. See how gas prices shaped traffic.
Lila Margalit
November 2, 2026
2 minutes
Article
Right on Schedule: How CAVA and Portillo’s Grow at Different Hours
CAVA’s Q3 visits climbed 16.3% YoY as the chain kept expanding. Find out how Portillo’s returned to same-store growth on a very different schedule.
Ephraim Fruchter
October 29, 2026
2 minutes
Article
What’s Anchoring America’s Legacy Breakfast Chains?
Denny’s and IHOP narrowed their visit declines in Q3 2026 while Waffle House kept growing. See the strength each legacy breakfast chain can build on.
Ephraim Fruchter
October 28, 2026
3 minutes
Article
Yum! Brands Q3 2026: Taco Bell Bounces Back From Outbreak
Taco Bell visits fell 10.1% YoY in Q3 2026 after the cyclospora outbreak. See how quickly the chain bounced back, and how KFC and Habit did.
Lila Margalit
October 27, 2026
2 minutes
Article
Four Recipes for Casual Dining Growth in Q3 2026
Casual dining visits rose just 0.2% in Q3 2026, yet four chains posted strong growth. Find out what each is getting right.
Lila Margalit
October 26, 2026
4 minutes
Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
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Article
Pre-Thanksgiving Travel & Leisure Visitation Patterns
Many Americans choose to take the entire week of Thanksgiving off, heading home early and maximizing family time during the holiday. How does the extra vacation time impact travel and leisure foot traffic? We dove into the data to find out. 
Shira Petrack
December 4, 2024
4 minutes
Article
2024 Pre-Thanksgiving Consumer Traffic Trends 
We dove into the consumer foot traffic trends for the week before Thanksgiving to uncover some lesser-known ripple effects the holiday brought to retail, dining, airports, and more.
Shira Petrack
December 3, 2024
3 minutes
Article
Turkey Wednesday 2024: A Veritable Grocery Feast 
Turkey Wednesday – the day before Thanksgiving – is the busiest day of the year for the grocery industry. How did this year’s Turkey Wednesday measure up – and which brands capitalized most successfully on this critical shopping event?
Lila Margalit
December 2, 2024
5 minutes
Article
Starbucks’ Red Cup Day Makes a Comeback 
Visits to Starbucks usually spike on its annual Red Cup Day, as patrons flock to the chain to order a specialty holiday beverage and receive a complimentary reusable red cup. How successful was the promotion in 2024? We took a look at the data to find out.
Shira Petrack
November 27, 2024
3 minutes
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