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Articles

Bringing data and expert analysis to the stories shaping your industry
Article
A DNB Lesson: Why Warby Parker's Physical Stores Worked and Allbirds' Didn't
Maytal Cohen
September 9, 2026
4 minutes
Article
Kroger Extends Its Traffic Winning Streak in Q2 2026
Lila Margalit
September 8, 2026
3 minutes
Article
The For-Sale Sign Tracks Home Improvement’s Q2 Split
Ephraim Fruchter
September 3, 2026
3 minutes
Article
Chipotle's School Spirit BOGO Aces the Back-to-School Test
Lila Margalit
September 2, 2026
2 minutes
Article
Three Signs Golf Is Poised for More Growth Ahead
Lila Margalit
September 2, 2026
2 minutes
Article
PSL Day 2026 Gives Starbucks Its Biggest Tuesday of the Year
Lila Margalit
August 31, 2026
2 minutes
Article
A New Blueprint: Best Buy's Visits Turn Positive
Ephraim Fruchter
August 27, 2026
3 minutes
Article
What Pokémon Just Taught Us About Krispy Kreme's Promotion Playbook
Lila Margalit
August 26, 2026
2 minutes
Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
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Year-over-Year 
Industry
Visits by State
View Full Report
Article
Checking in With Full-Service Restaurants: First Watch, Chili’s, and Outback Steakhouse
Dive into the data to explore factors driving success at three very different full-service chains: First Watch, Chili’s Grill & Bar, and Outback Steakhouse.
Lila Margalit
October 29, 2024
5 minutes
Article
RBI and Yum!: QSR Resilience in 2024
We dove into the data to check in with two of the nation’s most prominent restaurant companies – Restaurant Brands International (RBI) and Yum! Brands – to see how their biggest chains, Burger King (RBI) and Taco Bell (Yum!), performed in Q3 2024.
Lila Margalit
October 28, 2024
3 minutes
Article
Starbucks: Silver Linings After a Difficult Quarter
R.J. Hottovy
October 25, 2024
2 minutes
Article
Haunted Car Wash? Tunnel of Terror “Boo”sts traffic by 3x
Caroline Wu
October 25, 2024
1 minute
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