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Articles

Bringing data and expert analysis to the stories shaping your industry
Article
A DNB Lesson: Why Warby Parker's Physical Stores Worked and Allbirds' Didn't
Maytal Cohen
September 9, 2026
4 minutes
Article
Kroger Extends Its Traffic Winning Streak in Q2 2026
Lila Margalit
September 8, 2026
3 minutes
Article
The For-Sale Sign Tracks Home Improvement’s Q2 Split
Ephraim Fruchter
September 3, 2026
3 minutes
Article
Chipotle's School Spirit BOGO Aces the Back-to-School Test
Lila Margalit
September 2, 2026
2 minutes
Article
Three Signs Golf Is Poised for More Growth Ahead
Lila Margalit
September 2, 2026
2 minutes
Article
PSL Day 2026 Gives Starbucks Its Biggest Tuesday of the Year
Lila Margalit
August 31, 2026
2 minutes
Article
A New Blueprint: Best Buy's Visits Turn Positive
Ephraim Fruchter
August 27, 2026
3 minutes
Article
What Pokémon Just Taught Us About Krispy Kreme's Promotion Playbook
Lila Margalit
August 26, 2026
2 minutes
Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
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Year-over-Year 
Industry
Visits by State
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Article
Placer.ai Office Index: January 2025 Recap 
Find out how office visits in January 2025 reacted to cold weather - and where the return-to-office stands at the start of the new year.
Shira Petrack
February 11, 2025
3 minutes
Article
Brick-and-Mortar Stores as Brand Amplifiers: Analyzing the Meta Popup Lab
Pop-ups offer brands a powerful way to amplify digital offerings and connect consumers with new products. We analyzed visitation data from Meta's recent Popup Lab to gauge customer reaction - and what it means for the future of brick-and-mortar retail.
Caroline Wu
February 11, 2025
3 minutes
Article
Placer 100 Index, January 2025 Recap – Strong Start to 2025 
Find how how visits to the Placer 100 Index for Retail & Dining - a dynamic, curated list of leading chains operating in the country - performed in January 2025.
Shira Petrack
February 10, 2025
3 minutes
Article
Placer.ai January 2025 Mall Index: Visit Growth Across Formats
How was the first month of the year for mall types across the country? We dove into the data to find out.
Shira Petrack
February 7, 2025
3 minutes
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