Articles

With 2025 firmly underway, how are mall visits performing? We took a look at February's data to find out.

How are beauty retailers performing as consumers shift their focus to other discretionary categories? We took a look at visits to major retailers like Ulta to find out.

Two of the biggest sporting events of the year – the Super Bowl and the Daytona 500 – took place in February 2025. We dove into the location analytics and demographic characteristics of visitors for both events to find out who attends the Big Game and the Great American Race.

Dave's Hot Chicken is reportedly in talks to sell itself to Roark Capital for $1 billion. We took a look at the chicken chain's growth potential to highlight why Dave's is such a lucrative player in the QSR space.