Thanks for Visiting!

Register for free to get the full story.

Sign Up
Already have a Placer.ai account? Log In

Tourism in Miami Heating Up

by 
Bracha Arnold
 on 
September 28, 2022
Tourism in Miami Heating Up

Miami’s tourism sector has been on a serious upswing for the past few years. The city, and wider state of Florida, saw higher-than-nationwide average visits throughout the course of the pandemic.

Driven in part by loose COVID restrictions, tourism was up nearly every quarter since the pandemic began, and these trends are only accelerating now that international travel is returning and airport staffing challenges slow down. With plenty of people heading to the Sunshine State to enjoy Miami’s beaches, nightlife, and shopping, we dove into the foot traffic to better understand the city’s tourism surge.

Welcome To Miami

Miami International Airport (MIA) is currently on track to process over 50 million annual passengers in 2022, higher than its pre-pandemic record of 49.5 million annual passengers in 2019. And the airport is not just breaking its own records, but it has seen its foot traffic consistently elevated. In a comparison between MIA’s foot traffic to the top four busiest airports in the country – Atlanta, Denver, Dallas/Fort Worth, and Seattle – Miami’s airport came out ahead of the curve for every month when compared to 2019 levels. 

Similarly, comparing foot traffic to MIA with visits to other major Florida airports showed a relative imperviousness to the struggles seen by the wider aviation industry. The airport never saw its foot traffic dip into the negative, while other airports analyzed – both in Florida and nationwide – are still struggling to catch up to their pre-pandemic numbers. 

The Miami Moment 

Meanwhile, Miami tourism surged throughout the pandemic, with visits above 2019 levels for most months analyzed. Concurrent with the hotter summer months came a slowdown in local tourists, but an uptick in national tourists. June and July 2022 may have seen fewer year-over-three year (Yo3Y) visits from local tourists, but foot traffic from national visitors rose 25.7% and 32.6%, respectively, relative to June and July 2019. Yo3Y visits in August were up significantly, with a 36.6% increase in national tourists. 

The shifts in local versus national tourists is most likely a result of COVID travel restrictions – with nearly all international entry requirements finally lifted, Miami locals may be heading for long-awaited overseas vacations, making room for tourists from other parts of the United States to explore the city. 

Getting Cultural 

People often associate Miami with places like Muscle Beach, clubs in South Beach, or the city’s many open-air shopping centers –  but Miami also offers an exciting array of cultural attractions. The city, which has a thriving art scene, attracts thousands to its annual Art Basel show and boasts excellent galleries and museums. 

The love for culture can be seen in the foot traffic as well – an analysis of several popular destinations for the arts and culture showed impressive Yo3Y visits, especially when compared to museums nationwide. The Perez Art Museum, which features modern and contemporary art has rallied impressively, narrowing its Yo3Y visit gap to just 0.6% in July, and increasing to 12.6% more visitors in August. And the Wynwood Art District, featuring a famous outdoor graffiti museum, saw its August foot traffic increase 10.1% relative to the equivalent month in 2019. 

Shopping In The 305 

Miami is a mecca for shopaholics, and for good reason. The city boasts several large malls – Aventura in northeast Miami, the Brickell City Center in Downtown Miami, and many outdoor shopping areas. Among the most well known is the Design District, which features a wide array of designer clothing stores, eateries, exciting architecture, and galleries. 

The Design District performed well in a Yo3Y comparison, with June, July, and August 2022 enjoying 29.3%, 42.5%, and 40.6% more visitors than 2019. The Design District’s outdoor setting also makes it an excellent pandemic choice for those wishing to get out of their homes while still adhering to some pandemic safety measures.

Many luxury stores in the district also outperformed their 2019 visits. Looking at a sample of some of the most well-known stores in the venue showed increases in foot traffic – August 2022 saw Yo3Y visits elevated 176.8%, 31.2%, 46.0%, 153.7%, and 10.6% for Hermes, Gucci, Valentino, Rolex, and Cartier, respectively. 

Brickell City Center, located in the heart of Miami’s downtown area, also saw impressive visit boosts, with July 2022 seeing 11.9% more visits to the mall on a Yo3Y basis, while August saw a negligible visit gap of 1.0%. The center plays the role as lifestyle hub for the rapidly expanding downtown area, with plenty of restaurants, gyms, clothing and lifestyle stores. As Miami’s business and tech sector expands rapidly, this well-situated mall can hope to see its foot traffic continue ticking upward.

Continued Strength in the Sunshine State

Miami saw plenty of tourists during the pandemic, and is enjoying the ripple effects of that elevated tourism, with its airports, cultural institutions, and shopping centers benefitting from the influx of tourists to the city. Now, as life settles into its new normal, will the city continue to see its foot traffic grow?

Visit Placer.ai to find out. 

Get 3 brand & industry
breakdowns every week

Subscribe to the newsletter

Great! Prepare your inbox for data-driven insights...
Oops! Something went wrong while submitting the form.

Get a Demo

Please enter your first name
Please enter your last name
Please provide a valid email
Please enter your email
Please enter company name

Thanks for reaching out!

One of our experts will be in touch soon

Try Placer.ai Free
Oops! Something went wrong while submitting the form.
Text Link
Tourism
Text Link
Florida
Peeking Behind The Curtain: Movie Theaters in 2023 and Beyond
Diving Into Brick-and-Mortar Eyewear
Getting Into Gear: Exploring The Auto Part Industry
Recapping Valentine’s Day 2024 Foot Traffic Trends
Fitness: A Strong Start to 2024
Dutch Bros. Continues To Percolate Visits
Super Bowl 2024: Placer.ai’s Postgame Foot Traffic Analysis
CAVA & sweetgreen Are On the Rise
Hats Off For Off-Price
Who Is Shopping at Malls?
Drilling Down Into Home Improvement
Walmart, Target, Costco & Superstore Space 2023 Recap
Catching Up With Shake Shack and Wingstop
Something To Chew On: Demographic Shifts at Steakhouse Chains
Placer.ai Office Index: Looking Back at 2023
Recapping RBI & Yum! Brands’ 2023 Foot Traffic Performance
Placer.ai White Paper Recap – January 2024
Who Shops at Anthropologie and Urban Outfitters?
Three Taco Chains to Watch in 2024
Starbucks and Dunkin’: 2023 in Four Data Points
Who Visits CVS and Walgreens?
Fashionably Frugal: Apparel in 2023
Catching Up With Fast Food
The Grocery Sector in 2023: An End-of-Year Recap
3 Mall & Shopping Center Trends for 2024
Bakery Chains Rising To The Top
Placer.ai and Esri Partner to Deliver Geospatial Analytics
Tampa Tourism Trends
Going For The Green: The Changing Dynamics Of Country Clubs
Christmas Day Dining Recap
Major Urban Shopping Districts – Holiday Season Recap
Placer.ai Office Index: December 2023 Recap
Recapping the 2023 Holiday Shopping Season
Placer.ai White Paper Recap – December 2023
7 Retail & Dining Segments to Watch in 2024
Diving Into Holiday Season Favorites
Super Saturday and Christmas Eve Eve: A Winning Combination
3 Budget Grocery Chains Finishing 2023 On a High Note
Making It In America: International Chicken Chains Bring The Heat
Domestic Tourism at a Glance: A Q3 2023 Roundup
Five Pizza Chains On The Rise
Jewelry Brands Taking Advantage of the DTC Opportunity
Secondhand News: Kids' Thrift Shops
Recapping 2023’s Dining M&As
MetLife Stadium Kicks Off Football Season
Placer.ai Office Index: November 2023 Recap
Small Coffee Chains Brewing Big Success
Placer.ai White Paper Recap – November 2023
Thanksgiving Travel 2023 Recap
Checking in With Nike and Lululemon
Black Friday 2023 Retail Recap
Starbucks’ 2023 Holiday Menu & Red Cup Day Performance
Turkey Wednesday 2023
Who Attended the 2023 Pickleball Championship? 
Three Surprising Holiday Shopping Trends
What’s in Store for Ulta Beauty This Holiday Season?
Best Buy and Department Stores: A Holiday Deep Dive
Discount & Dollar Stores: Strength Toward The End of the Year
The State of Off-Price Retail: Discounts Seal The Deal
Placer Mall Index Recap: October 2023
Placer.ai Office Index: October 2023 Recap
Retail Corridors Ahead of the 2023 Holiday Season
California, Here Gap Comes
Checking in With Home Improvement
Getting Into the Glasses Game: Warby Parker Takes Over
Fitness Positioned for a Strong 2023 Finish
White Paper Recap: October 2023
Coffee Giants Brewing Up Business
Popeyes and Burger King Lead the Way
Diving into Yum!
Looking Ahead to Black Friday 2023
Blockbusters Drive Movie Theater Comeback
Crocs and Boot Barn: Shoe-Ins for Success
McDonald’s and Chipotle's Winning Recipe
The State Of Steak: Checking in With Texas Roadhouse
Pleasant Pastimes: Pickleball Potential Proves Potent
Who’s Driving Downtown Manhattan’s Weekend Revival?
Diving into Downtown Manhattan Foot Traffic Trends
Rite Aid: Rightsizing Right
Major League Soccer: Its Die-Hard and Casual Fans
The Anchor Recap: September 2023
Placer.ai Office Index: September 2023 Recap
Placer Mall Index Recap: September 2023
September White Paper Recap
The Consumer Habits of College Students
JCPenney: Rightsizing and Revitalizing
Pent-Up Demand Ahead of October Sales Events
4 Strategies Retailers are Using to Drive Traffic to Their Venues
5 Key Regional Grocery Players Impressing in 2023
Upscale Kitchenware Trending Up
Costco Finds More Room for Growth
Four C-Store Chains Making an A-Grade
National Parks + Outdoor Summer Activities
Diving Into Darden: Summer 2023 Update
The Summer Event Effect
Messi: Massive in Miami
Looking Back on Back to School 2023
The Anchor Recap: August 2023
Placer.ai Office Index: August 2023 Recap
Placer.ai Mall Index: August 2023 Recap