The Physical World Data Ecosystem

We at Placer.ai have spent several years researching and collaborating with our now 1,300+ customers about how to combine data sets in order to understand the physical consumer world.

We’re now working to expand the exchange of ideas to a wider audience. 

So, to kick off, I’m pleased to share a remarkable map of key data categories and leading providers.

The Physical World Data Ecosystem

* Each category is limited to 10 logos and also only includes companies we at Placer.ai know well either first-hand or through our customers. 

Data Ecosystem Specs

  • 209 logos / 184 unique logos. 
  • 176 unique companies or government entities are represented (as some logos are divisions or subsidiaries).
  • One-third founded in the last 10 years, 12 founded only in the last 5 years.
  • 35% belong to companies founded in the 20th century, or before. (Dun & Bradstreet was founded in 1841, Cision in 1876, and Hella in 1899)
  • 70% private companies, 26% publicly traded, 4% government or NGOs.

What’s fueling the ecosystem’s growth?

  1. Technological advances, especially the ubiquity of smartphones and improvements in lithium-ion battery performance, satellites and sensors, artificial intelligence, cloud computing and innovative means to process big data and improve its usefulness.
  2. Data-driven decision-making has become the norm among a new generation of managers.
  3. Company budgets for tools and data are increasing. One study projected a 12.8% CAGR increase in global big data and business analytics spending over the period 2021-2025.
  4. COVID-19 caused unprecedented consumer behavior fluctuations which accelerated the demand for the ground truth visibility that big data provides.

The importance of an ecosystem

None of these datasets can fully answer business questions on their own. To generate a comprehensive answer to questions such as “where should we open our chain’s next store?”, you need a host of datasets, each giving a unique perspective. 

Some examples:

  • Mobility data indicates where you can likely capture the largest new audience.
  • Demographic & psychographic data suggests how suitable a product is to that audience.
  • Financial & credit data shows consumers’ spending capacity.
  • Construction, crime and weather data each reveal potential hazards in the surrounding area.

And so on.

Soon after Placer.ai began its contribution with the novel and disruptive mobility dataset, we expanded the story our platform tells to include data on building construction, weather, crime, traffic and more. Meanwhile, we’re also partnering with others in this ecosystem to promote their data in our Data Marketplace. The physical world Market Intelligence Platform we’re building aims to draw on all the key elements of this ecosystem to build a truly comprehensive decision-making machine.

Looking ahead

In 2021, $32 billion of venture capital streamed into the proptech sector – a 28% increase from 2020. The fruits of this investment will be visible in the months and years ahead. Reports suggest the geospatial analytics market size will continue to grow by a CAGR of up to 15% over the next three years, reaching over $134 billion by 2028. 

Given the pace of technological innovation together with the magnitude and needs of the physical world market, it seems this is just the beginning for this thriving ecosystem of companies.

In sharing the above map, we aim to give a taste of the ecosystem of data categories and companies that are fueling decision-making across commercial real estate, brick-and-mortar retail, and beyond.

We don’t yet know every ecosystem player; we’re learning on a daily basis. And datasets are joining and growing all the time. 

If you’d like to suggest an addition or have any other feedback, tell us here.

Click here to contact or follow me on LinkedIn.

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