Thanks for Visiting!

Register for free to get the full story.

Sign Up
Already have a account? Log In

Retail Corridors and Indoor Malls: A Holiday Head-to-Head

Ezra Carmel
December 8, 2022
Retail Corridors and Indoor Malls: A Holiday Head-to-Head

Our recent look at digitally native brands highlighted the unique experiences that can be found in retail corridors – outdoor and pedestrian-friendly clusters of stores, restaurants, and entertainment venues. But indoor malls also house a number of different retail, dining, and entertainment options in close proximity –  and yet foot traffic data indicates that visitors treat these two types of hubs quite differently. Here, we take a closer look at the foot traffic trends and consumer behavior data for nine major retail corridors to understand what separates these hubs from indoor malls. 

Won’t You Stay a While?

Consumer behavior in retail corridors is characterized by extended dwell times relative to malls. One reason for this is that retail corridors are dining and entertainment hubs. They boast an abundance of full service restaurants that go beyond a typical food court, making retail corridors popular social and leisure destinations. 

Retail corridors are also uniquely conducive to lengthy strolls and window shopping down pedestrian-friendly streets. The ability to walk around an open-air environment as opposed to an enclosed mall heightens the sense of exploration found in retail corridors, which significantly boosts dwell times. 

Particularly during the holidays, retail corridors offer special events such as light festivals and tree lightings that encourage entertainment-seeking guests to spend more time out and about. Visitors stay longer to view these spectacles which gives brands more exposure to consumers and the opportunity to be discovered by new audiences.

Local Hangouts, Close to Home

Retail corridors occupy relatively expansive outdoor sections of urban areas and include many street level shops and restaurants. Visitors to these downtown areas could be headed for a particular store – or they could simply be looking to get out of the house, browse storefronts, or meet up with friends in a convenient, central location. And because retail corridors don’t always have convenient parking options, they often attract locals looking for recreation close to home.

Indoor malls, on the other hand, have a much higher density of stores – and so they usually attract visitors intent on shopping, discovering new concepts, or trying out new products. And since – unlike retail corridors – malls tend to have abundant parking lots, visitors may be willing to travel further distances to the mall than to retail corridors. 

Analysis of nine retail corridors and their True Trade Areas – which measure 70% of foot traffic within 50 miles – revealed that the retail corridors had a smaller true trade area relative to the average true trade area of’s Indoor Mall Index. This indicates that visitors generally travel shorter distances from home to the retail corridors and longer distances from home to malls. 

Come Again?

Shopping with a specific purpose – to complete an errand or visit a favorite store – means mall shoppers are likely to be repeat visitors. These consumers are brand loyal and likely have rewards memberships with their preferred retailers and the malls they occupy, which in turn encourages more frequent mall visits

Retail corridors, on the other hand, appeal to the recreational consumer who visits in their spare time, not necessarily to cross a store off their to-do list, which pushes visit frequency down. All nine of the retail corridors analyzed were less frequently visited than the Indoor Mall Index between January 2022 and November 2022.

Fitting Foot Traffic

Retail corridors and the brands that occupy them are well-positioned for the holiday shopping season as consumers on vacation look for opportunities to not only shop but to socialize, explore, and be entertained as well. Retail corridors and their experiential aspects are likely to attract visitors with these goals in mind. 

Malls, on the other hand, seem to attract a more mission-driven consumer who is willing to drive further, and more often, to purchase specific items or visit specific stores. This may explain why malls also see such a significant spike in pre-holiday foot traffic as consumers head to shopping centers to purchase the perfect gift for their friends and family. 

For updates and more data-driven retail insights, visit

Get 3 brand & industry
breakdowns every week

Subscribe to the newsletter

Great! Prepare your inbox for data-driven insights...
Oops! Something went wrong while submitting the form.

Get a Demo

Please enter your first name
Please enter your last name
Please provide a valid email
Please enter your email
Please enter company name

Thanks for reaching out!

One of our experts will be in touch soon

Try Free
Oops! Something went wrong while submitting the form. Office Index: January 2023 Recap
Focusing On Fitness: Q4 and January Recap Mall Index: January 2023 – Returning Mall Normalcy?
Location Intelligence Insights Into Concert Attendance
Winning Dining Strategies for 2023
In-N-Out Burger: What to Expect as the Brand Moves East
Location Intelligence Breakdown: Coffee Caps-Off 2022
Digitally Native Brands Lean Into Brick & Mortar
Washington, D.C. Population Changes & Migration Trends
A Location Intelligence Perspective on Macy’s Rightsizing
Amazon-Powered Shopping: The Future of Brick-and-Mortar Grocery?
Cold Weather, Hot Visits: Diving into Winter Resorts
Wawa and 7-Eleven: Leaning Into the “Slurpee Effect”
2022 and Beyond: Catching Up With McDonald’s & Chipotle
Let’s Have Some Fun! Going Out Is In’s Q4 2022 Quarterly Index Adds Industry Executives to Leadership Team To Drive Company's Next Phase of Growth
5 Emerging Retail Formats: 2023’s Brick-and-Mortar Evolution
Grocery Update: Zooming in on the Lone Star State
2022 Office Recap: The Year of the TGIF Work Week
What Lies Ahead for Brick-and-Mortar Luxury in 2023 Mall Indexes: December 2022 Recap
Looking Back on 2022’s Holiday Shopping Season
Post-Pandemic Migration Trends in New York
Top Retailers for 2023
The Live Sports Advertising Opportunity
Domestic Migration to the Mountain States: Small Shifts with Big Implications
New Year, New Food: 5 Dining Trends For 2023
This is Why Shop-in-Shops Are Everywhere
Super Saturday 2022 Recap
The San Francisco Shift
Grocery Year-End Update: Publix in the Spotlight
Three Ways Retailers Can Think Small to Increase Store Impact
Offline Beauty Is on an Upswing
The Evolving Migration Patterns of New York’s Florida Snowbirds Office Index: November 2022 Recap
How Viral Social Media Trends Can Drive Offline Engagement
Are You Ready for Some Football? Experiential Marketing Shows Promise
Mall and Shopping Center Trends For 2023
Retail Corridors and Indoor Malls: A Holiday Head-to-Head
Placer Bytes: Nike, lululemon, and GameStop Update Mall Indexes: November 2022 Update
Black Friday 2022: Consumers Hear the Call
Digitally Native Brands: Taking Off, Offline
Discount and Dollar Stores Leading the Pack
Turkey Wednesday 2022
Retail’s Evolving Holiday Season
Placer Bytes: Starbucks and Department Stores Ahead of Black Friday
Ulta: A Force to be Reckoned With
College Towns Drive Dining Growth
Foot Traffic Trends Reveal Consumers Ready for Holiday Cheer
How Retailers Can Win Big By Going Small
How Are Consumers Feeling Ahead of Black Friday 2022?
Off-Price, Hibbett, and Dick’s Pre-Holiday Check-in
Ho, Ho, Wholesale: Costco, Sam’s Club, and BJ’s
October 2022’s Retail Rebound
Target and Walmart Ahead of the Holidays
Home Improvement: Leave it to the Pros
Despite Inflation, Holiday Season is Off to a Good Start Office Index: October 2022 Recap Mall Indexes- October 2022 Update
Americans Double Down on Fitness
The State of Grocery
CVS and Walgreens: The Wave Continues
Coffee Chains Brewing Up Visits Spotlight: Pizza Players
What Drove COVID-Era Urban Migration Trends?
Kroger and Albertsons: A Merging of Strengths
Texas Roadhouse Innovations Dishing Up Success
Holidays on the Horizon: Mid-Range and Luxury Shopping
McDonald's and Chipotle's Post-Pandemic Success
Announcing’s Q3 2022 Quarterly Index
5 Hot Restaurant Brands for 2023
Target Finds a Winning Deals Day Formula
Five Trends to Watch for 2022’s Holiday Shopping Season
September 2022 Analysis: A Difficult Month and Time for Optimism
Inflation’s Retail Winners
Five Apparel Retailers to Watch Ahead of the Holidays Spotlight: Wawa’s QSR Pivot Mall Indexes: September 2022 Recap Office Indexes: September 2022 Recap
The Impact of Population Growth on Commercial Real Estate 
Starbucks' New Makeover
There's Somethin' About Pumpkin
Expanding Offline Reach
Breakfast Restaurants are Rising in Popularity
The Power of Labor Day 2022
Tourism in Miami Heating Up
Citi Trends on the Rise
Reaching Rural Consumers Through Retail Media Network
Darden Restaurants Cooking Up Success
The Home Improvement Sector: A Sign of Consumer Confidence
QSR Is Having a Northeastern Growth Spurt
Domestic Migration’s Ripple Effects
A Look Back at Back To School 2022
Kroger Digital Tell-All
The Return of In-Person Networking
The Reinvention of the American Mall Office Building Indexes: August 2022 Recap