Thanks for Visiting!

Register for free to get the full story.

Sign Up
Already have a Placer.ai account? Log In

Placer Bytes: RBI, Chick-fil-A and GameStop

by 
Ethan Chernofsky
 on 
July 28, 2021
Placer Bytes: RBI, Chick-fil-A and GameStop

In this Placer Bytes, we dive into the recovery of top Restaurant Brands International chains, Chick-fil-A and GameStop.

The Chicken Sandwich Effect in Full Effect

Looking at two of the top Restaurant Brands International chains shows the continued strength of QSR. Burger King saw the further shrinking of the year-over-two-year visit gap with visits down just -4.5% the week beginning July 12th. It was the strongest mark of 2021 for Burger King and continues the strong trend the brand has seen in in-store visits.

In the latest example of its newfound strength, Popeyes is again showing tremendous visits growth compared to 2019. Looking at the weeks beginning June 28th, July 5th and July 12th showed visits up 9.5%, 11.6% and 22.6% compared to the equivalent weeks in 2019.

The jump for Popeyes shows again the huge boost the brand received from its Chicken Sandwich launch in August 2019. While weekly visits were up an average of 16.0% from the week of April 19th through the week of July 12th when compared to their 2019 equivalents, the same average was -2.5% down when compared year over year. While the recovery is clearly showing visits moving in the right direction with year over year visits up 8.3% the week beginning July 12th, the results are a further testament to the ‘level’ the brand jumped on the back of the Chicken Wars.

Chick-fil-A’s Return

Chick-fil-A, like other QSR leaders, was already showing signs of a recovery in 2020, but while takeaway, delivery and drive-thru strengthened the brand over the last year, in-location visits are now returning as well. Looking at weekly visits compared to 2019 shows that the weeks beginning June 28th and July 12th saw visits down just 2.6% and 1.8% respectively. These are the best marks that Chick-fil-A has seen since the onset of the pandemic’s restaurant impact and indicate a full return could come by later this summer. 

Should Chick-fil-A manage to maintain their current strength across channels, the result could be even more impressive than the incredible standard already set by one of the leading QSR chains.

GameStop’s Brighter Future

There may not be a more notable meme stock than GameStop. And the brand not only saw an initial push as a result, but is currently in the midst of an impressive turnaround in terms of visits. Average weekly visits from January through April were down over -17% per week when compared to the 2019 equivalent. Yet, for the five week period beginning the week of June 14th, average weekly visits were down just -6.6%. And this was led by the week beginning July 12th, when visits were down just -2.3%. 

Should the brand prove capable of maintaining this trajectory through the Back to School season, the return to ‘normal’ visit rates could hit sooner than expected.

Will QSR leaders like Popeyes, Burger King and Chick-fil-A continue to recover in terms of visits? Can GameStop turn meme stock status into a long term positive trend? 

Visit Placer.ai to find out.

Get 3 brand & industry
breakdowns every week

Subscribe to the newsletter

Great! Prepare your inbox for data-driven insights...
Oops! Something went wrong while submitting the form.

Get a Demo

Please enter your first name
Please enter your last name
Please provide a valid email
Please enter your email
Please enter company name

Thanks for reaching out!

One of our experts will be in touch soon

Try Placer.ai Free
Oops! Something went wrong while submitting the form.
Checking in With Discount & Dollar Stores
Peeking Behind The Curtain: Movie Theaters in 2023 and Beyond
Diving Into Brick-and-Mortar Eyewear
Getting Into Gear: Exploring The Auto Part Industry
Recapping Valentine’s Day 2024 Foot Traffic Trends
Fitness: A Strong Start to 2024
Dutch Bros. Continues To Percolate Visits
Super Bowl 2024: Placer.ai’s Postgame Foot Traffic Analysis
CAVA & sweetgreen Are On the Rise
Hats Off For Off-Price
Who Is Shopping at Malls?
Drilling Down Into Home Improvement
Walmart, Target, Costco & Superstore Space 2023 Recap
Catching Up With Shake Shack and Wingstop
Something To Chew On: Demographic Shifts at Steakhouse Chains
Placer.ai Office Index: Looking Back at 2023
Recapping RBI & Yum! Brands’ 2023 Foot Traffic Performance
Placer.ai White Paper Recap – January 2024
Who Shops at Anthropologie and Urban Outfitters?
Three Taco Chains to Watch in 2024
Starbucks and Dunkin’: 2023 in Four Data Points
Who Visits CVS and Walgreens?
Fashionably Frugal: Apparel in 2023
Catching Up With Fast Food
The Grocery Sector in 2023: An End-of-Year Recap
3 Mall & Shopping Center Trends for 2024
Bakery Chains Rising To The Top
Placer.ai and Esri Partner to Deliver Geospatial Analytics
Tampa Tourism Trends
Going For The Green: The Changing Dynamics Of Country Clubs
Christmas Day Dining Recap
Major Urban Shopping Districts – Holiday Season Recap
Placer.ai Office Index: December 2023 Recap
Recapping the 2023 Holiday Shopping Season
Placer.ai White Paper Recap – December 2023
7 Retail & Dining Segments to Watch in 2024
Diving Into Holiday Season Favorites
Super Saturday and Christmas Eve Eve: A Winning Combination
3 Budget Grocery Chains Finishing 2023 On a High Note
Making It In America: International Chicken Chains Bring The Heat
Domestic Tourism at a Glance: A Q3 2023 Roundup
Five Pizza Chains On The Rise
Jewelry Brands Taking Advantage of the DTC Opportunity
Secondhand News: Kids' Thrift Shops
Recapping 2023’s Dining M&As
MetLife Stadium Kicks Off Football Season
Placer.ai Office Index: November 2023 Recap
Small Coffee Chains Brewing Big Success
Placer.ai White Paper Recap – November 2023
Thanksgiving Travel 2023 Recap
Checking in With Nike and Lululemon
Black Friday 2023 Retail Recap
Starbucks’ 2023 Holiday Menu & Red Cup Day Performance
Turkey Wednesday 2023
Who Attended the 2023 Pickleball Championship? 
Three Surprising Holiday Shopping Trends
What’s in Store for Ulta Beauty This Holiday Season?
Best Buy and Department Stores: A Holiday Deep Dive
Discount & Dollar Stores: Strength Toward The End of the Year
The State of Off-Price Retail: Discounts Seal The Deal
Placer Mall Index Recap: October 2023
Placer.ai Office Index: October 2023 Recap
Retail Corridors Ahead of the 2023 Holiday Season
California, Here Gap Comes
Checking in With Home Improvement
Getting Into the Glasses Game: Warby Parker Takes Over
Fitness Positioned for a Strong 2023 Finish
White Paper Recap: October 2023
Coffee Giants Brewing Up Business
Popeyes and Burger King Lead the Way
Diving into Yum!
Looking Ahead to Black Friday 2023
Blockbusters Drive Movie Theater Comeback
Crocs and Boot Barn: Shoe-Ins for Success
McDonald’s and Chipotle's Winning Recipe
The State Of Steak: Checking in With Texas Roadhouse
Pleasant Pastimes: Pickleball Potential Proves Potent
Who’s Driving Downtown Manhattan’s Weekend Revival?
Diving into Downtown Manhattan Foot Traffic Trends
Rite Aid: Rightsizing Right
Major League Soccer: Its Die-Hard and Casual Fans
The Anchor Recap: September 2023
Placer.ai Office Index: September 2023 Recap
Placer Mall Index Recap: September 2023
September White Paper Recap
The Consumer Habits of College Students
JCPenney: Rightsizing and Revitalizing
Pent-Up Demand Ahead of October Sales Events
4 Strategies Retailers are Using to Drive Traffic to Their Venues
5 Key Regional Grocery Players Impressing in 2023
Upscale Kitchenware Trending Up
Costco Finds More Room for Growth
Four C-Store Chains Making an A-Grade
National Parks + Outdoor Summer Activities
Diving Into Darden: Summer 2023 Update
The Summer Event Effect
Messi: Massive in Miami
Looking Back on Back to School 2023
The Anchor Recap: August 2023
Placer.ai Office Index: August 2023 Recap