Thanks for Visiting!

Register for free to get the full story.

Sign Up
Already have a Placer.ai account? Log In

Placer Bytes: Fast Food's Latest

by 
Ethan Chernofsky
 on 
January 13, 2020
Placer Bytes: Fast Food's Latest

Big Changes For Tim Hortons

Tim Hortons is one of three key components to Restaurant Brands International alongside Burger King and Popeyes. And while the latter two have had stellar earnings, a decreased appetite for Tim Hortons has held the company back. With President Alex Mecado’s resignation announcement, there is a powerful opportunity for a turnaround. Tim Hortons had a difficult year, with most months down year-over-year in traffic compared to 2018. 

Yet, the decline might be the secret to the turnaround. While there is certainly value to be found in changes to in-store experiences and a wider menu, there is also a unique opportunity in better owning the calendar. When comparing Tim Hortons to U.S. coffee king, Starbucks this issue becomes more apparent. 

First, while Starbucks sees an inherent strength and demand throughout the winter months for hot coffee, Tim Hortons does not see the same benefit. Second, the inability to effectively tap into the holidays, limits the ongoing excitement surrounding the Tim Hortons brand. For example, from January 2017 through November 2019, Starbucks saw visits rise 62.7% above the daily baseline on Black Friday, while Tim Hortons saw a 14.6% increase. In fact, the highest daily increase Tim Hortons saw throughout the period was 48%. Considering the daily average for Starbucks is much higher, this makes the gap even more significant in the ability to manufacture events to dominate the calendar.

The Starbucks Advantage

Speaking of coffee chains, Dunkin Donuts and Starbucks are serving similar audiences from an average Household Income perspective. While Starbucks does have a lead in customers’ earnings over $100,000, Dunkin sees an advantage in the $75,000-$99,999 segment. Yet, both of these numbers are relatively close. Starbucks sees 20.3% of visitors earning over $100,000, while Dunkin sees 19.5%. 

Yet, location can have a huge impact on this difference. For example, in New York, 29.2% of Starbucks customers come from homes with an Average Household Income of over $100,000, compared to 21.8% for Dunkin Donuts, a much larger gap. In Florida, the gap grows from 0.8% difference nationally to a 3% difference, a significant jump. And these differences matter, as they indicate the value of different strategies in different locations, something Starbucks has proven especially adept at taking advantage of.

Chick-Fil-A Expands Menu

Earlier this year, Chick-fil-A added Mac & Cheese to their menu and saw an uptick in traffic. Now the brand will be running tests for new menu items in specific regions across the country to test the viability of a new, streamlined menu. When the last news item was released on August 13th, it helped drive the second most successful week from November 2017 through November 2019, with visits 25.6% above the baseline.  

While it would be unreasonable to expect a limited release to match nationwide peaks, should the pilot go well, Chick-fil-A could be even stronger in 2020.

Can Tim Hortons take advantage of a revamped ‘holiday’ strategy? What sets Starbucks apart from Dunkin? Will Chick-fil-A’s new menu items drive a new wave of success? Visit Placer.ai to find out.

Get 3 brand & industry
breakdowns every week

Subscribe to the newsletter

Great! Prepare your inbox for data-driven insights...
Oops! Something went wrong while submitting the form.

Get a Demo

Please enter your first name
Please enter your last name
Please provide a valid email
Please enter your email
Please enter company name

Thanks for reaching out!

One of our experts will be in touch soon

Try Placer.ai Free
Oops! Something went wrong while submitting the form.
In-N-Out Burger: What to Expect as the Brand Moves East
Location Intelligence Breakdown: Coffee Caps-Off 2022
Digitally Native Brands Lean Into Brick & Mortar
Washington, D.C. Population Changes & Migration Trends
A Location Intelligence Perspective on Macy’s Rightsizing
Amazon-Powered Shopping: The Future of Brick-and-Mortar Grocery?
Cold Weather, Hot Visits: Diving into Winter Resorts
Wawa and 7-Eleven: Leaning Into the “Slurpee Effect”
2022 and Beyond: Catching Up With McDonald’s & Chipotle
Let’s Have Some Fun! Going Out Is In
Placer.ai’s Q4 2022 Quarterly Index
Placer.ai Adds Industry Executives to Leadership Team To Drive Company's Next Phase of Growth
5 Emerging Retail Formats: 2023’s Brick-and-Mortar Evolution
Grocery Update: Zooming in on the Lone Star State
2022 Office Recap: The Year of the TGIF Work Week
What Lies Ahead for Brick-and-Mortar Luxury in 2023
Placer.ai Mall Indexes: December 2022 Recap
Looking Back on 2022’s Holiday Shopping Season
Post-Pandemic Migration Trends in New York
Top Retailers for 2023
The Live Sports Advertising Opportunity
Domestic Migration to the Mountain States: Small Shifts with Big Implications
New Year, New Food: 5 Dining Trends For 2023
Announcing Placer.ai’s COVID RECOVERY DASHBOARD
This is Why Shop-in-Shops Are Everywhere
Super Saturday 2022 Recap
The San Francisco Shift
Grocery Year-End Update: Publix in the Spotlight
Three Ways Retailers Can Think Small to Increase Store Impact
Offline Beauty Is on an Upswing
The Evolving Migration Patterns of New York’s Florida Snowbirds
Placer.ai Office Index: November 2022 Recap
How Viral Social Media Trends Can Drive Offline Engagement
Are You Ready for Some Football? Experiential Marketing Shows Promise
Mall and Shopping Center Trends For 2023
Retail Corridors and Indoor Malls: A Holiday Head-to-Head
Placer Bytes: Nike, lululemon, and GameStop Update
Placer.ai Mall Indexes: November 2022 Update
Black Friday 2022: Consumers Hear the Call
Digitally Native Brands: Taking Off, Offline
Discount and Dollar Stores Leading the Pack
Turkey Wednesday 2022
Retail’s Evolving Holiday Season
Placer Bytes: Starbucks and Department Stores Ahead of Black Friday
Ulta: A Force to be Reckoned With
College Towns Drive Dining Growth
Foot Traffic Trends Reveal Consumers Ready for Holiday Cheer
How Retailers Can Win Big By Going Small
How Are Consumers Feeling Ahead of Black Friday 2022?
Off-Price, Hibbett, and Dick’s Pre-Holiday Check-in
Ho, Ho, Wholesale: Costco, Sam’s Club, and BJ’s
October 2022’s Retail Rebound
Target and Walmart Ahead of the Holidays
Home Improvement: Leave it to the Pros
Despite Inflation, Holiday Season is Off to a Good Start
Placer.ai Office Index: October 2022 Recap
Placer.ai Mall Indexes- October 2022 Update
Americans Double Down on Fitness
The State of Grocery
CVS and Walgreens: The Wave Continues
Coffee Chains Brewing Up Visits
Placer.ai Spotlight: Pizza Players
What Drove COVID-Era Urban Migration Trends?
Kroger and Albertsons: A Merging of Strengths
Texas Roadhouse Innovations Dishing Up Success
Holidays on the Horizon: Mid-Range and Luxury Shopping
McDonald's and Chipotle's Post-Pandemic Success
Announcing Placer.ai’s Q3 2022 Quarterly Index
5 Hot Restaurant Brands for 2023
Target Finds a Winning Deals Day Formula
Five Trends to Watch for 2022’s Holiday Shopping Season
September 2022 Analysis: A Difficult Month and Time for Optimism
Inflation’s Retail Winners
Five Apparel Retailers to Watch Ahead of the Holidays
Placer.ai Spotlight: Wawa’s QSR Pivot
Placer.ai Mall Indexes: September 2022 Recap
Placer.ai Office Indexes: September 2022 Recap
The Impact of Population Growth on Commercial Real Estate 
Starbucks' New Makeover
There's Somethin' About Pumpkin
Expanding Offline Reach
Breakfast Restaurants are Rising in Popularity
The Power of Labor Day 2022
Tourism in Miami Heating Up
Citi Trends on the Rise
Reaching Rural Consumers Through Retail Media Network
Darden Restaurants Cooking Up Success
The Home Improvement Sector: A Sign of Consumer Confidence
QSR Is Having a Northeastern Growth Spurt
Domestic Migration’s Ripple Effects
A Look Back at Back To School 2022
Kroger Digital Tell-All
The Return of In-Person Networking
The Reinvention of the American Mall  
Placer.ai Office Building Indexes: August 2022 Recap 
Placer.ai Mall Indexes - August 2022 Recap
Five Below’s Back to School Success
Plus-Size Fashion’s Staying Power
Placer Bytes: Best Buy & GameStop 
Petco Barking Up the Right Tree