Thanks for Visiting!

Register for free to get the full story.

Sign Up
Already have a Placer.ai account? Log In

Placer Bytes: Auto Parts + Amazon Fresh

by 
Shira Petrack
 on 
October 26, 2021
Placer Bytes: Auto Parts + Amazon Fresh

In this Placer Bytes, we dove into the surge in visits to auto parts chains and looked into the latest data from Amazon Fresh to learn about the future of Amazon’s grocery push.

Auto Parts Visit Peaks

Visits to auto parts chains have been skyrocketing since March, with year-over-two-year visits to every brand analyzed up by double digits for the past seven months. September visits were up by 26.2%, 22.8%, 17.5%, and 12.4% to O’Reilly Auto Parts, Autozone, Napa Auto Parts, and Advance Auto Parts, respectively, when compared to September 2019, to cap off two straight quarters of significant year-over-two-year growth in foot traffic. Considering the extended period where cars sat mainly idle in garages and parking spots seems to have driven a surge in demand for neglected or unwarranted tuneups.

The bulk of the growth in visits seems to have occurred in March and April. Month-over-month foot traffic soared in March, rising by 38.0%, 34.9%, 33.1%, and 36.7% for O’Reilly Auto Parts, Autozone, Napa Auto Parts, and Advance Auto Parts, respectively. And despite the remarkably strong March, month-over-month visits increased again in April by 32.5%, 29.7%, 32.7%, and 31.2%, for O’Reilly Auto Parts, Autozone, Napa Auto Parts, and Advance Auto Parts, respectively.

Since April, month-over-month visit variance has fluctuated, but none of the monthly decreases have been significant enough to cut into the considerable gains of March and April. So while the sector is no longer on a growth spurt, auto parts chains’ strong spring performance seems to have given it a long-term boost.  

Checking In With Amazon Fresh 

It’s been a little over a year since the first Amazon Fresh grocery store opened in Woodland Hills, California in September 2020. And the e-commerce giant’s brick and mortar grocery concept is growing quickly, with new locations opening up across the country. As of late October, the brand listed on its website nineteen different Amazon Fresh locations, and foot traffic has been increasing accordingly. 

Diving Into Early Amazon Fresh Locations

But to get a better sense of how Amazon Fresh was doing a year in, we dove into eight locations that all opened on or before February 2021. The Woodland Hills, Irvine, Northridge, and Naperville locations all opened in late 2020, the Whittier and LA locations opened in January 2021, and the Fullerton and Oak Lawn locations opened in February 2021.

A baseline change analysis of visits shows that monthly foot traffic has more or less stabilized at most of these venues. The relative steadiness in visits shows that a core group of customers have added a trip to Amazon Fresh to their regular grocery routine, indicating that Amazon Fresh has successfully integrated into the grocery mix for the neighborhoods it entered. 

Who are Amazon Fresh’s Competitors?

Cross-shopping patterns for a brand show how many of the brand’s customers shop elsewhere as well. We focussed on grocery cross-pattern shopping to understand where Amazon Fresh fit into the larger grocery landscape. We looked at early Amazon Fresh locations that opened late 2020 to understand how customers have incorporated Amazon Fresh into their grocery shopping routines almost one year in, focussing on cross-shopping during the month of September 2021. 

It appears that some customers shop at both Amazon Fresh and at higher end grocery stores such as Trader Joe’s or Amazon-owned Whole Foods. But it also seems like Amazon Fresh’s biggest competitors are bigger, low-priced grocery stores, be it Ralphs in California or Jewel-Osco in Illinois. 

And this speaks to the unique potential Amazon Fresh has to be the core of Amazon’s future grocery push. While the Whole Foods acquisition drove major headlines, it appears that Amazon’s grocery evolution will center more largely around a value oriented push with Amazon Fresh. This would play directly into Amazon’s wider strength in distribution and convenience oriented efficiency as opposed to a higher end approach that would emphasize quality and a different type of in-store experience.

Will the auto parts sector maintain its strength? Will Amazon Fresh continue penetrating consumers' grocery routines? 

Visit Placer.ai to find out.  

Get 3 brand & industry
breakdowns every week

Subscribe to the newsletter

Great! Prepare your inbox for data-driven insights...
Oops! Something went wrong while submitting the form.

Get a Demo

Please enter your first name
Please enter your last name
Please provide a valid email
Please enter your email
Please enter company name

Thanks for reaching out!

One of our experts will be in touch soon

Try Placer.ai Free
Oops! Something went wrong while submitting the form.
Placer.ai Mall Index: April 2024 Recap – Retail Resilience Heading into Spring
Dollar Stores Still Gaining Momentum
Off-Price Apparel Chains After Q1 2024: Demographics in the Balance
Walmart, Target, and Wholesale Clubs Continue to Thrive
Home Improvement and Decor Check In
Placer.ai Office Index: April 2024 Recap – Recovery Continues
Movie Theaters in Q1 2024: A Preview of Coming Attractions?
Let’s Get Physical: Fitness In 2024
Where Are Workers Returning to Office in 2024?
2024 Wins: Sweetgreen & First Watch on the Rise
A Full-Service Turnaround: Bloomin’, Dine, and Texas Roadhouse
Wendy’s and Denny’s: Breakfast and Late Night Dining Drives Success
Coffee Chains: Q1 2024 Update and What’s Changed Since COVID
Checking in with RBI and YUM!
Chipotle & McDonald's Serving Up Success
Wingstop & Shake Shack Continue Growing Their Reach 
Strong Start for Sprouts in 2024
Crocs’ Footwear Fairytale
Who Attends NCAA Final Four Events?
Eclipse Fever: How Did the (Retail and Hospitality) Stars Align?
Exploring Albertsons Companies’ Grocery Growth
Placer.ai Mall Index: March 2024 Recap – Malls Rise Again
Placer.ai Office Index: March 2024 Recap
Florida Spring Break Break-Up? Travelers Still Love Florida!
Provo-Orem and Ogden-Clearfield Emerging As Utah Hotspots 
Three Formulas for Experiential Retail in 2024
Aldi & Lidl Making The Cut
Texas Suburbs on the Rise
Exploring Luxury Hotel Brands’ Guest Segmentation
The St. Patrick’s Day Effect
How Can JOANN Make a Comeback?
Panera Bread Well Positioned for Possible IPO
Who Will Benefit From Family Dollar’s Downsizing?
Dave & Buster’s and Main Event Entertainment: Food and Fun for Everyone
Darden Brands: Location Analytics and Consumer Behavior
Nike and lululemon: a Strong 2023, Sprinting into 2024
Where Is Retail and Dining Foot Traffic Thriving in Early 2024?
Placer.ai White Paper Recap – February 2024
Three Retail & Dining Chains That May Surprise in 2024
Specialty Discount Chains Rock Retail Therapy
Placer.ai Mall Index: February 2024
Placer.ai Office Index: February 2024 Recap
Ulta Beauty Continues To Shine
First Watch Sails Into 2024
Hibbett Sports and DICK’S Sporting Goods: A Psychographic Analysis
Checking in With Discount & Dollar Stores
Peeking Behind The Curtain: Movie Theaters in 2023 and Beyond
Diving Into Brick-and-Mortar Eyewear
Getting Into Gear: Exploring The Auto Part Industry
Recapping Valentine’s Day 2024 Foot Traffic Trends
Fitness: A Strong Start to 2024
Dutch Bros. Continues To Percolate Visits
Super Bowl 2024: Placer.ai’s Postgame Foot Traffic Analysis
CAVA & sweetgreen Are On the Rise
Hats Off For Off-Price
Who Is Shopping at Malls?
Drilling Down Into Home Improvement
Walmart, Target, Costco & Superstore Space 2023 Recap
Catching Up With Shake Shack and Wingstop
Something To Chew On: Demographic Shifts at Steakhouse Chains
Placer.ai Office Index: Looking Back at 2023
Recapping RBI & Yum! Brands’ 2023 Foot Traffic Performance
Placer.ai White Paper Recap – January 2024
Who Shops at Anthropologie and Urban Outfitters?
Three Taco Chains to Watch in 2024
Starbucks and Dunkin’: 2023 in Four Data Points
Who Visits CVS and Walgreens?
Fashionably Frugal: Apparel in 2023
Catching Up With Fast Food
The Grocery Sector in 2023: An End-of-Year Recap
3 Mall & Shopping Center Trends for 2024
Bakery Chains Rising To The Top
Placer.ai and Esri Partner to Deliver Geospatial Analytics
Tampa Tourism Trends
Going For The Green: The Changing Dynamics Of Country Clubs
Christmas Day Dining Recap
Major Urban Shopping Districts – Holiday Season Recap
Placer.ai Office Index: December 2023 Recap
Recapping the 2023 Holiday Shopping Season
Placer.ai White Paper Recap – December 2023
7 Retail & Dining Segments to Watch in 2024
Diving Into Holiday Season Favorites
Super Saturday and Christmas Eve Eve: A Winning Combination
3 Budget Grocery Chains Finishing 2023 On a High Note
Making It In America: International Chicken Chains Bring The Heat
Domestic Tourism at a Glance: A Q3 2023 Roundup
Five Pizza Chains On The Rise
Jewelry Brands Taking Advantage of the DTC Opportunity
Secondhand News: Kids' Thrift Shops
Recapping 2023’s Dining M&As
MetLife Stadium Kicks Off Football Season
Placer.ai Office Index: November 2023 Recap
Small Coffee Chains Brewing Big Success
Placer.ai White Paper Recap – November 2023
Thanksgiving Travel 2023 Recap
Checking in With Nike and Lululemon
Black Friday 2023 Retail Recap
Starbucks’ 2023 Holiday Menu & Red Cup Day Performance
Turkey Wednesday 2023
Who Attended the 2023 Pickleball Championship?