Thanks for Visiting!

Register for free to get the full story.

Sign Up
Already have a account? Log In Mall Indexes: September 2022 Recap

Ethan Chernofsky
October 4, 2022 Mall Indexes: September 2022 Recap

About the Mall Indexes: These Indexes analyze data from more than 100 top-tier indoor malls, 100 open-air lifestyle centers (not including outlet malls) and 100 outlet malls across the country, in both urban and suburban areas. uses anonymized location information from a panel of 30 million devices and processes the data using industry-leading AI and machine learning capabilities to make estimations about overall visits to specific locations. 

A confluence of factors, including ongoing economic headwinds and a challenging comparison to a uniquely strong 2021 Back to School shopping period, positioned shopping centers for a challenging summer season. 

But September created an opportunity for a significant step forward, with signs that some of the economic headwinds were dissipating and further help from a comparison to a month heavily limited by 2021’s Delta variant. 

So how did malls perform?

Steps Forward, But Still Seeing Visit Gaps

Looking at September 2022’s foot traffic year-over-year (YoY) shows that the visit gap for indoor malls decreased to just 0.9%, while outlet malls visits hit their strongest mark since April with visits down just 4.5%. Open-air lifestyle centers did see a minor increase in their visit gap with visits down 1.8% in September. This is a very positive step for shopping centers across the board and shows the resiliency of the segment as the impact of wider economic headwinds continues to dissipate.

The timing of this visit recovery is also critical as it comes ahead of a holiday shopping season that could put brick-and-mortar retail in a particularly advantageous position. Issues with excess inventory could push more products to retailers with a strong brick-and-mortar orientation such as the off-price segment, and could drive some brands to offer the types of major discounts that privilege stores for distribution. The excess inventory could also add more incentive for retailers to extend the holiday season earlier into October to help move more products off shelves.

Comparisons to 2019 Highlight Current Challenges – and Opportunities

Yet, while these mall numbers do mark an important sign of relative strength, it is also important to remember that many malls are still seeing visits lag behind pre-pandemic levels. While YoY visits saw improvements between August and September, a year-over-three-year (Yo3Y) perspective shows a more challenging environment. Here, the more advantageous comparison to a COVID affected September in 2021 is replaced with a ‘normal’ September from 2019. Critically though, shopping patterns have also shifted with visits coming with more intent and driving larger basket sizes. Nonetheless, the comparison shows that there is still more room for growth with malls in the coming months.

Weekly Visit Trends Provide Optimism

And there are signs that the coming weeks could provide this needed rise in visits. Looking at weekly visits week-over-week (WoW) showed increases of 2.6%, 2.5% and 1.7% more Indoor Malls, Open-Air Lifestyle Centers, and Outlet Malls, respectively, for the week beginning September 19th – the first period of WoW growth since the beginning of August. The timing here is crucial as it indicates that the shopping patterns seen last year with lifts in early holiday shopping could be repeating again in 2022. 

Should visits continue to recover alongside these added draws, brick-and-mortar visits could see a strong push as the height of the holiday shopping season nears.

How will malls end 2022? Visit to find out. 

Get 3 brand & industry
breakdowns every week

Subscribe to the newsletter

Great! Prepare your inbox for data-driven insights...
Oops! Something went wrong while submitting the form.

Get a Demo

Please enter your first name
Please enter your last name
Please provide a valid email
Please enter your email
Please enter company name

Thanks for reaching out!

One of our experts will be in touch soon

Try Free
Oops! Something went wrong while submitting the form.
Text Link
Indoor Malls
Text Link
Outlet Malls
Checking in With Discount & Dollar Stores
Peeking Behind The Curtain: Movie Theaters in 2023 and Beyond
Diving Into Brick-and-Mortar Eyewear
Getting Into Gear: Exploring The Auto Part Industry
Recapping Valentine’s Day 2024 Foot Traffic Trends
Fitness: A Strong Start to 2024
Dutch Bros. Continues To Percolate Visits
Super Bowl 2024:’s Postgame Foot Traffic Analysis
CAVA & sweetgreen Are On the Rise
Hats Off For Off-Price
Who Is Shopping at Malls?
Drilling Down Into Home Improvement
Walmart, Target, Costco & Superstore Space 2023 Recap
Catching Up With Shake Shack and Wingstop
Something To Chew On: Demographic Shifts at Steakhouse Chains Office Index: Looking Back at 2023
Recapping RBI & Yum! Brands’ 2023 Foot Traffic Performance White Paper Recap – January 2024
Who Shops at Anthropologie and Urban Outfitters?
Three Taco Chains to Watch in 2024
Starbucks and Dunkin’: 2023 in Four Data Points
Who Visits CVS and Walgreens?
Fashionably Frugal: Apparel in 2023
Catching Up With Fast Food
The Grocery Sector in 2023: An End-of-Year Recap
3 Mall & Shopping Center Trends for 2024
Bakery Chains Rising To The Top and Esri Partner to Deliver Geospatial Analytics
Tampa Tourism Trends
Going For The Green: The Changing Dynamics Of Country Clubs
Christmas Day Dining Recap
Major Urban Shopping Districts – Holiday Season Recap Office Index: December 2023 Recap
Recapping the 2023 Holiday Shopping Season White Paper Recap – December 2023
7 Retail & Dining Segments to Watch in 2024
Diving Into Holiday Season Favorites
Super Saturday and Christmas Eve Eve: A Winning Combination
3 Budget Grocery Chains Finishing 2023 On a High Note
Making It In America: International Chicken Chains Bring The Heat
Domestic Tourism at a Glance: A Q3 2023 Roundup
Five Pizza Chains On The Rise
Jewelry Brands Taking Advantage of the DTC Opportunity
Secondhand News: Kids' Thrift Shops
Recapping 2023’s Dining M&As
MetLife Stadium Kicks Off Football Season Office Index: November 2023 Recap
Small Coffee Chains Brewing Big Success White Paper Recap – November 2023
Thanksgiving Travel 2023 Recap
Checking in With Nike and Lululemon
Black Friday 2023 Retail Recap
Starbucks’ 2023 Holiday Menu & Red Cup Day Performance
Turkey Wednesday 2023
Who Attended the 2023 Pickleball Championship? 
Three Surprising Holiday Shopping Trends
What’s in Store for Ulta Beauty This Holiday Season?
Best Buy and Department Stores: A Holiday Deep Dive
Discount & Dollar Stores: Strength Toward The End of the Year
The State of Off-Price Retail: Discounts Seal The Deal
Placer Mall Index Recap: October 2023 Office Index: October 2023 Recap
Retail Corridors Ahead of the 2023 Holiday Season
California, Here Gap Comes
Checking in With Home Improvement
Getting Into the Glasses Game: Warby Parker Takes Over
Fitness Positioned for a Strong 2023 Finish
White Paper Recap: October 2023
Coffee Giants Brewing Up Business
Popeyes and Burger King Lead the Way
Diving into Yum!
Looking Ahead to Black Friday 2023
Blockbusters Drive Movie Theater Comeback
Crocs and Boot Barn: Shoe-Ins for Success
McDonald’s and Chipotle's Winning Recipe
The State Of Steak: Checking in With Texas Roadhouse
Pleasant Pastimes: Pickleball Potential Proves Potent
Who’s Driving Downtown Manhattan’s Weekend Revival?
Diving into Downtown Manhattan Foot Traffic Trends
Rite Aid: Rightsizing Right
Major League Soccer: Its Die-Hard and Casual Fans
The Anchor Recap: September 2023 Office Index: September 2023 Recap
Placer Mall Index Recap: September 2023
September White Paper Recap
The Consumer Habits of College Students
JCPenney: Rightsizing and Revitalizing
Pent-Up Demand Ahead of October Sales Events
4 Strategies Retailers are Using to Drive Traffic to Their Venues
5 Key Regional Grocery Players Impressing in 2023
Upscale Kitchenware Trending Up
Costco Finds More Room for Growth
Four C-Store Chains Making an A-Grade
National Parks + Outdoor Summer Activities
Diving Into Darden: Summer 2023 Update
The Summer Event Effect
Messi: Massive in Miami
Looking Back on Back to School 2023
The Anchor Recap: August 2023 Office Index: August 2023 Recap