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Placer.ai Launches The Square To Provide More Free, Accessible Insights Into the Offline Retail Economy

by 
Ofir Lemel
 on 
June 25, 2020
Placer.ai Launches The Square To Provide More Free, Accessible Insights Into the Offline Retail Economy

New Community Hub to provide new free tools alongside existing Freemium version of the Placer.ai location analytics platform

(Los Altos, CA, June, 25th 2020) Placer.ai, the leader in location analytics and foot traffic data, released its new community hub, The Square, today. The company already offers a free version of its online dashboard but is aiming to provide greater data access to the masses. The Square is available through Placer.ai’s website and gives immediate insights into the offline retail economy and its recovery from the pandemic.

“The uncertainty throughout the pandemic has only shown how vital access to accurate data is as a resource to empower better decision making for any business. We saw the huge effect that our Covid-19 Retail Impact Tracker had and decided to offer even more free functionality in our new community hub,” said Co-Founder and CEO, Noam Ben Zvi. “The Square is another opportunity for us to demonstrate the unique power location data has to drive better, smarter business decisions. This is something that is all the more crucial considering the wider economic uncertainty we’re all navigating.” 

The community hub consists of two new elements complementing Placer.ai’s free location analytics platform: 

  • Industry Trends 
    • Analyze changes in traffic by category including Apparel, Dining, Mass Merchandise, Grocery, and more 
    • Cross-reference each industry by state and date to understand each sector’s return to normalcy 
  • Updated Retail Impact Tracker
    • Analyze over 150 chains year-over-year comparing weekly and daily data 
    • Break down each chain by state or nationwide

“Location data has a powerful ability to help us sort through uncertainty and bring visibility to a complex and ever-changing situation in a normal time period. But in the current environment, it is an asset that you simply cannot succeed without,” said Ofir Lemel, Co-Founder and Chief Product Officer at Placer.ai. “The community hub is our way of acknowledging that reality and helping push the offline retail ecosystem back on its feet. We’re proud to be a part of this critical element of the economy and to play a role in its recovery.”

The Square is a free tool, made available through Placer.ai’s website.  

About Placer.ai:

Silicon Valley-based Placer.ai is the most advanced foot traffic analytics platform allowing anyone with a stake in the physical world to instantly generate insights into any property for a deeper understanding of the factors that drive success. Placer.ai is the first platform that fully empowers professionals in retail, commercial real estate, hospitality, economic development and more to truly understand and maximize their offline activities. Find more information here: https://placer.ai/

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