Thanks for Visiting!

Register for free to get the full story.

Sign Up
Already have a account? Log In

Department Store Roundup: Q1 2023

Ezra Carmel
May 10, 2023
Department Store Roundup: Q1 2023

Department stores are constantly adapting their brick-and-mortar strategies to changing consumer preferences. Recent transformations include rightsizing measures and forays into the off-price market as well as smaller-format stores. Using the most recent location intelligence metrics on department stores, we dove into some of the visitation trends behind Q1 2023 foot traffic growth in the category. 

Backstage Takes Center Stage

Macy’s continues to make headlines for its ongoing rightsizing efforts as well as the proliferation of the Macy’s Backstage off-price format, which now has over 300 locations. With the growing popularity of off-price shopping, it’s no surprise that Macy’s has invested considerably in Backstage venues.

Since January 2021, Macy’s as a whole has experienced overall positive visit growth. And Macy’s locations with a Backstage component lead the brand for that metric, proving that Macy’s can find success in the off-price market.

Nordstrom Going Strong

Nordstrom is also expanding its off-price formats – but its full-line stores are also seeing success. Luxury department stores seem more resilient to the economic headwinds, and Nordstrom traffic in particular has regularly outperformed the department store average, likely due to the continued demand for quality goods among high-end shoppers. 

Visits Bloom

In addition to off-price concepts, luxury department stores are also experimenting with a variety of new formats. Bloomingdale’s opened its relatively new smaller-format store Bloomie’s in Fairfax, VA in 2021, and after a second location opened in late 2022, a third Bloomie’s location is earmarked to open this year. 

Comparing visit metrics for the first Bloomie’s stores in Fairfax, VA and for Bloomingdale’s locations nationwide revealed that Bloomie’s drove visit peaks in the early afternoon and evening while visits to Bloomingdale’s peaked in the afternoon. And Bloomie’s visitors tend to stay longer than visitors to Bloomingdales, with a median length of stay of 39 minutes and 36 minutes, respectively. 

Bloomie’s offers a curated assortment of merchandise along with food and drinks that attract consumers looking to turn shopping into a social activity – particularly in the evening. The Bloomie’s format has demonstrated its capacity to drive evening visits from pleasure-seekers while sustaining midday visits typical of the Bloomingdale’s brand. And even though Bloomie’s is significantly smaller than a typical Bloomingdale’s, because there is so much to do and see at Bloomie’s, visitors spend longer in-store and engage with the brand. 

Kohl’s Rolls

Last but not least, Kohl’s started 2023 strong with year-over-year (YoY) visits trending upwards in comparison to the final months of 2022. And while Kohl’s has garnered much attention for its successful Sephora shop-in-shops – which are expanding in 2023 – the increase in visits to the chain as a whole are noteworthy in their own right. 

Kohl’s YoY visits received a significant boost in January and February of 2023, at least partially impacted by the comparison to the Omicron-plagued period in 2022. But even taking that comparison into account, Kohl’s YoY visits were on an upward trajectory. While Kohl’s YoY visit gap reached 13.9% in October 2022, in March 2023 the chain’s YoY visit gap was just 5.8%. And although the April visit gap grew to 11.5%, the brand still outperformed the Mid-Tier Department Store category, which saw its YoY visit gap widen to 19.2%. 

The Final Tally

There were plenty of shining stars in the department store space in Q1 2023. From luxury retailers to mid-tier brands, the department store category is finding ways to capture visits and the attention of shoppers in an ever-evolving retail landscape. 

For updates and more location intelligence insights, visit

Get 3 brand & industry
breakdowns every week

Subscribe to the newsletter

Great! Prepare your inbox for data-driven insights...
Oops! Something went wrong while submitting the form.

Get a Demo

Please enter your first name
Please enter your last name
Please provide a valid email
Please enter your email
Please enter company name

Thanks for reaching out!

One of our experts will be in touch soon

Try Free
Oops! Something went wrong while submitting the form.
Text Link
Department Stores
Text Link
Text Link
Checking in With Nike and Lululemon
Black Friday 2023 Retail Recap
Starbucks’ 2023 Holiday Menu & Red Cup Day Performance
Turkey Wednesday 2023
Who Attended the 2023 Pickleball Championship? 
Three Surprising Holiday Shopping Trends
What’s in Store for Ulta Beauty This Holiday Season?
Best Buy and Department Stores: A Holiday Deep Dive
Discount & Dollar Stores: Strength Toward The End of the Year
The State of Off-Price Retail: Discounts Seal The Deal
Placer Mall Index Recap: October 2023 Office Index: October 2023 Recap
Retail Corridors Ahead of the 2023 Holiday Season
California, Here Gap Comes
Checking in With Home Improvement
Getting Into the Glasses Game: Warby Parker Takes Over
Fitness Positioned for a Strong 2023 Finish
White Paper Recap: October 2023
Coffee Giants Brewing Up Business
Popeyes and Burger King Lead the Way
Diving into Yum!
Looking Ahead to Black Friday 2023
Blockbusters Drive Movie Theater Comeback
Crocs and Boot Barn: Shoe-Ins for Success
McDonald’s and Chipotle's Winning Recipe
The State Of Steak: Checking in With Texas Roadhouse
Pleasant Pastimes: Pickleball Potential Proves Potent
Who’s Driving Downtown Manhattan’s Weekend Revival?
Diving into Downtown Manhattan Foot Traffic Trends
Rite Aid: Rightsizing Right
Major League Soccer: Its Die-Hard and Casual Fans
The Anchor Recap: September 2023 Office Index: September 2023 Recap
Placer Mall Index Recap: September 2023
September White Paper Recap
The Consumer Habits of College Students
JCPenney: Rightsizing and Revitalizing
Pent-Up Demand Ahead of October Sales Events
4 Strategies Retailers are Using to Drive Traffic to Their Venues
5 Key Regional Grocery Players Impressing in 2023
Upscale Kitchenware Trending Up
Costco Finds More Room for Growth
Four C-Store Chains Making an A-Grade
National Parks + Outdoor Summer Activities
Diving Into Darden: Summer 2023 Update
The Summer Event Effect
Messi: Massive in Miami
Looking Back on Back to School 2023
The Anchor Recap: August 2023 Office Index: August 2023 Recap Mall Index: August 2023 Recap White Paper Recap: August 2023
Starbucks Pumpkin Spice Latte Strikes Again
Big Scoop: We All Scream For Ice Cream
Sports Away: Lululemon & Nike’s Momentum Continues
Summer Visits Heat Up For Recreation and Outdoor Gear Chains
No CSS overwrite - July 2023 Office Index Recap
Staging - August 2023 Mall Indec
Mid-Atlantic Grocery Deep Dive
Experiential Chains Heating Up This Summer
Petco Goes Big by Going Small
Ulta Beauty: Leading the Discretionary Pack
Discount and Dollar Chains Continue to Thrive
Summer of Sports: DICK’s Sporting Goods and Hibbett Sports
Off-Price: Succeeding Into Summer
The Anchor Recap: July 2023
Superstores Maintaining Pandemic Gains Amidst Economic Headwinds
2023: Home Improvement at the Halfway Point
July 2023 Office Index Recap Mall Index: July 2023 Recap
The Taylor Swift Visit Lift
Southwestern Grocery Dive
July 2023 White Paper Recap: Halfway Point Review & Quarterly Index
Yum! Brands: Driving Dining Visits
Slurpees and Summer Movies Stimulate Consumer Foot Traffic
Cool Beans: Summer Coffee Update
Checking In on Back to School 2023
Crocs and New Balance Tip The Scales
Burger Bliss: Shake Shack and In-N-Out Stacking Visits
Chipotle & McDonald's Continue to Reign Supreme
Vibenomics and Partner to Enhance Retail Media In-Store Measurement
California Grocers Here We Come!
Marriott’s Different Audiences
Bonchon and Kura Sushi Thrive in the Fast-Casual Scene
A Shoe In: Footwear Climbs to the Top
Cheers! Raising a Glass to Beverage Retail Office Index: June 2023 Recap Mall Index June 2023 Recap – A Turn of the Tide and a Dive into Open-Air Lifestyle Centers
Local Kitchens: Redefining the Restaurant
Unlocking Urban Insights: The Value in Manhattan’s Employees
Ohio State Parks On The Rise
How is Inflation Impacting the High-Income Shoppers?
Five Fast-Growing Dining Chains
What To Expect From Prime Day and July Sales Events in 2023
The State Of Fashion: How Are Apparel Retailers Faring in 2023?
2023’s Latest Dining Success Story: GEN Korean BBQ House
The NBA Finals: A Location Intelligence Perspective
Moving the Market: The Impact of Domestic Migration on Housing Costs
Post-Pandemic Museum Update
The Darden-est Things