Thanks for Visiting!

Register for free to get the full story.

Sign Up
Already have a Placer.ai account? Log In

Crocs and New Balance Tip The Scales

by 
Ezra Carmel
 on 
July 25, 2023
Crocs and New Balance Tip The Scales

Footwear is one of the year’s big winners in the apparel category. And perhaps no brands have made bigger strides than Crocs and New Balance. Often labeled as “dad shoes” – or simply “uncool” – Crocs and New Balance have been the subject of much fashion debate over the years. But recently, these brands have become more popular than ever – adorning the feet of a new generation of consumers. We dove into the foot traffic and visitor demographics for Crocs and New Balance stores in order to take a closer look at how these shoe brands are driving visits.

The Perfect Fit

In recent years, Crocs and New Balance’s success has been driven at least in part by the sustained demand for comfortable footwear as well as designer and celebrity collaborations. During the pandemic, consumers zooming from home or running errands crowned comfort as king. And now, Justin Bieber and other big names can be regularly spotted in quick-to-sell-out Crocs and New Balances – many of which have been designed by the stars themselves.

Since the start of 2023, Crocs and New Balance have experienced consistent year-over-year (YoY) visit growth – outperforming shoe stores as a whole in Q1 and Q2 2023. New Balance and Crocs’ consistent visit growth could indicate that the brands have their right foot forward and are on track to meet aggressive business goals. Both Crocs and New Balance reported record revenue in 2022 of $3.6B and $5.3B, respectively. And after a strong Q1 2023, Crocs raised its revenue expectations for Q2 and 2023 overall, while New Balance CEO Joe Preston has said he expects revenue to reach between $7B and $10B in the coming years.

Driving Traffic By Design

Along with comfort and celebrity backers, location intelligence metrics for visitor behavior revealed the role that self-expression plays in consumers’ relationships with New Balance and Crocs. The holes on Crocs clogs originally filled a need for ventilation and drainage in an amphibious shoe. But enthusiasts quickly found a way to turn the iconic feature into an opportunity for personalization with attachable charms or “Jibbitz”.

In H1 2023, Crocs saw a higher share of weekend visits than New Balance. This could be because Jibbitz help Crocs stores tap into demand for experiential elements in retail. Since building a unique shoe is an activity in and of itself, consumers might be more inclined to visit on the weekend when they can take the time to personalize their pair. 

But while Crocs received a larger share of weekend visits in H1 2023, New Balance received a greater share of repeat traffic than Crocs, perhaps because multiple pairs of sneakers are needed to highlight a personal style.

Work Wear

Beyond their style, Crocs and New Balance are known for comfort and functionality and are exceptionally popular with workers who spend a lot of time on their feet – either on the job or when relaxing after a full day. Crocs even has a line with anti-slip soles and fully closed toes to meet workplace standards. 

Trade Area Analysis of Crocs and New Balance’s captured markets revealed that in H1 2023 both brands garnered a relatively higher share of visitors who work in industries where employees typically spend many hours on their feet. According to the STI: Workplace dataset, Crocs and New Balances’ trade areas had 64% and 53% more construction workers and 43% and 47% more employees in education, training, and library than the national averages, respectively. 

This indicates that Crocs and New Balance resonate with visitors with many footwear needs. As both brands build their reputations as fashion footwear, they continue to pass the test for consumers who value their decades-long commitment to comfort and performance.

Walk Out

Crocs and New Balance have been around the block and their comfort and quality remain brand staples. While still coveted by dads, these footwear brands are now reaching consumers in the fashion and pop-culture spheres and are quickly becoming a top choice among consumers who value the latest trends and self-expression. 

‍For updates and more data-driven foot traffic insights, visit Placer.ai.

Get 3 brand & industry
breakdowns every week

Subscribe to the newsletter

Great! Prepare your inbox for data-driven insights...
Oops! Something went wrong while submitting the form.

Get a Demo

Please enter your first name
Please enter your last name
Please provide a valid email
Please enter your email
Please enter company name

Thanks for reaching out!

One of our experts will be in touch soon

Try Placer.ai Free
Oops! Something went wrong while submitting the form.
Text Link
New Balance
Text Link
Apparel
Checking in With Discount & Dollar Stores
Peeking Behind The Curtain: Movie Theaters in 2023 and Beyond
Diving Into Brick-and-Mortar Eyewear
Getting Into Gear: Exploring The Auto Part Industry
Recapping Valentine’s Day 2024 Foot Traffic Trends
Fitness: A Strong Start to 2024
Dutch Bros. Continues To Percolate Visits
Super Bowl 2024: Placer.ai’s Postgame Foot Traffic Analysis
CAVA & sweetgreen Are On the Rise
Hats Off For Off-Price
Who Is Shopping at Malls?
Drilling Down Into Home Improvement
Walmart, Target, Costco & Superstore Space 2023 Recap
Catching Up With Shake Shack and Wingstop
Something To Chew On: Demographic Shifts at Steakhouse Chains
Placer.ai Office Index: Looking Back at 2023
Recapping RBI & Yum! Brands’ 2023 Foot Traffic Performance
Placer.ai White Paper Recap – January 2024
Who Shops at Anthropologie and Urban Outfitters?
Three Taco Chains to Watch in 2024
Starbucks and Dunkin’: 2023 in Four Data Points
Who Visits CVS and Walgreens?
Fashionably Frugal: Apparel in 2023
Catching Up With Fast Food
The Grocery Sector in 2023: An End-of-Year Recap
3 Mall & Shopping Center Trends for 2024
Bakery Chains Rising To The Top
Placer.ai and Esri Partner to Deliver Geospatial Analytics
Tampa Tourism Trends
Going For The Green: The Changing Dynamics Of Country Clubs
Christmas Day Dining Recap
Major Urban Shopping Districts – Holiday Season Recap
Placer.ai Office Index: December 2023 Recap
Recapping the 2023 Holiday Shopping Season
Placer.ai White Paper Recap – December 2023
7 Retail & Dining Segments to Watch in 2024
Diving Into Holiday Season Favorites
Super Saturday and Christmas Eve Eve: A Winning Combination
3 Budget Grocery Chains Finishing 2023 On a High Note
Making It In America: International Chicken Chains Bring The Heat
Domestic Tourism at a Glance: A Q3 2023 Roundup
Five Pizza Chains On The Rise
Jewelry Brands Taking Advantage of the DTC Opportunity
Secondhand News: Kids' Thrift Shops
Recapping 2023’s Dining M&As
MetLife Stadium Kicks Off Football Season
Placer.ai Office Index: November 2023 Recap
Small Coffee Chains Brewing Big Success
Placer.ai White Paper Recap – November 2023
Thanksgiving Travel 2023 Recap
Checking in With Nike and Lululemon
Black Friday 2023 Retail Recap
Starbucks’ 2023 Holiday Menu & Red Cup Day Performance
Turkey Wednesday 2023
Who Attended the 2023 Pickleball Championship? 
Three Surprising Holiday Shopping Trends
What’s in Store for Ulta Beauty This Holiday Season?
Best Buy and Department Stores: A Holiday Deep Dive
Discount & Dollar Stores: Strength Toward The End of the Year
The State of Off-Price Retail: Discounts Seal The Deal
Placer Mall Index Recap: October 2023
Placer.ai Office Index: October 2023 Recap
Retail Corridors Ahead of the 2023 Holiday Season
California, Here Gap Comes
Checking in With Home Improvement
Getting Into the Glasses Game: Warby Parker Takes Over
Fitness Positioned for a Strong 2023 Finish
White Paper Recap: October 2023
Coffee Giants Brewing Up Business
Popeyes and Burger King Lead the Way
Diving into Yum!
Looking Ahead to Black Friday 2023
Blockbusters Drive Movie Theater Comeback
Crocs and Boot Barn: Shoe-Ins for Success
McDonald’s and Chipotle's Winning Recipe
The State Of Steak: Checking in With Texas Roadhouse
Pleasant Pastimes: Pickleball Potential Proves Potent
Who’s Driving Downtown Manhattan’s Weekend Revival?
Diving into Downtown Manhattan Foot Traffic Trends
Rite Aid: Rightsizing Right
Major League Soccer: Its Die-Hard and Casual Fans
The Anchor Recap: September 2023
Placer.ai Office Index: September 2023 Recap
Placer Mall Index Recap: September 2023
September White Paper Recap
The Consumer Habits of College Students
JCPenney: Rightsizing and Revitalizing
Pent-Up Demand Ahead of October Sales Events
4 Strategies Retailers are Using to Drive Traffic to Their Venues
5 Key Regional Grocery Players Impressing in 2023
Upscale Kitchenware Trending Up
Costco Finds More Room for Growth
Four C-Store Chains Making an A-Grade
National Parks + Outdoor Summer Activities
Diving Into Darden: Summer 2023 Update
The Summer Event Effect
Messi: Massive in Miami
Looking Back on Back to School 2023
The Anchor Recap: August 2023
Placer.ai Office Index: August 2023 Recap