Author: Ethan Chernofsky

One of the sectors less affected by the pandemic was the wider grocery space; yet even here, there were dramatic changes in shopping behavior. How did this affect the sector from a larger perspective?

One of the sectors most heavily impacted by the pandemic was the fitness space. The inability to have large crowds indoors inherently limited the sector’s ability to reach its full offline potential.

But, what did this mean for the sector as a whole? And were there any silver linings to a holiday retail season defined by such tremendous obstacles to success? We analyzed the location analytics of over 30 top retailers to see.

This time in the form of pre-Christmas shopping, and interestingly, it helped further break down the core roles that different types of grocery players are playing.

Super Saturday has a unique ability to give brands a boost, and there are indications that this year’s iteration may have significantly softened the negative blow.

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