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Marketing & Advertising
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INSIDER
Report
The 2026 Retail Consumer in Five ChartsFive charts reveal how consumers are engaging with retail in 2026 – and what retailers, CRE professionals, and advertisers can learn from their behavior.
Placer Research
August 26, 2026
Articles & Executive Insights
Article
Teaming Up For Success: Sports Stadium SponsorshipsProfessional sports rank among the most profitable industries for sponsorships and brand partnerships. Today, we took a look at two sponsorships – between DICK’s Sporting Goods and the Boston Celtics and Red Sox, between BIGGBY COFFEE and the Detroit Tigers – to explore the impact of these deals.
Bracha Arnold & Samuel Roche
July 15, 2024
3 minutes
Article
Placer.ai White Paper Recap – January 2024In December 2023, Placer.ai released the white paper: The Retail Opportunity of Stadiums Below is a taste of our findings. To read more data-driven consumer research, visit our resource library.
Shira Petrack
February 1, 2024
3 minutes
Article
The Consumer Habits of College StudentsCollege students are a coveted retail segment, so today, we dove into the data on spending habits to see when they shop, what they like to buy, and how retailers can get their attention.
Lila Margalit
October 3, 2023
4 minutes
Reports
INSIDER
Report
Retail’s New Media PowerGet a first look at the growing power of retail media networks. Learn how brick-and-mortar brands can measure reach and track impact to transform the advertising space.
