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Marketing & Advertising

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Report
3 Brands, 3 Retail Media Playbooks
What location intelligence reveals about consumer behavior and the retail media strategies of Kroger, Sam’s Club, and CVS.
Placer Research
October 26, 2026

Articles & Executive Insights

Article
Banana Ball Brings Road-Tripping Families to the Ballpark
Over half of Banana Ball game-day visits in 2026 came from 30+ miles away. See who’s filling the stands and where they shop.
Arielle Cizma
November 5, 2026
3 minutes
Article
Chipotle's Bet on Younger Diners Is Paying Off
Chipotle visits rose 6.0% YoY in Q3 2026, tripling the fast-casual segment’s growth. See how Gen Z rewards and BOGOs fueled the rebound.
Lila Margalit
October 15, 2026
2 minutes
Article
Wait… It’s National What Day?
Five Guys' Cheeseburger Day deal drove its busiest day of the past year, with visits 64.1% above an average Friday. See which other quirky holidays paid off.
Lila Margalit
October 5, 2026
2 minutes
Article
Burger King Powers Up With Dragon Ball Super Menu 
Burger King's Dragon Ball Super menu sent visits up 20.1% YoY in its launch week. See how the surge stacked up against the chain's SpongeBob hit.
Lila Margalit
September 29, 2026
2 minutes
Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
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Reports

INSIDER
Report
The Retail Opportunity of Stadiums
Dive into the location intelligence to understand the significant retail and dining opportunities in and around major stadiums – both during games and in the off-season.
Placer Research
January 11, 2024
7 minutes
INSIDER
Report
Retail’s New Media Power
Get a first look at the growing power of retail media networks. Learn how brick-and-mortar brands can measure reach and track impact to transform the advertising space.
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