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Marketing & Advertising

INSIDER
Report
3 Brands, 3 Retail Media Playbooks
What location intelligence reveals about consumer behavior and the retail media strategies of Kroger, Sam’s Club, and CVS.
Placer Research
October 26, 2026

Articles & Executive Insights

Article
Banana Ball Brings Road-Tripping Families to the Ballpark
Over half of Banana Ball game-day visits in 2026 came from 30+ miles away. See who’s filling the stands and where they shop.
Arielle Cizma
November 5, 2026
3 minutes
Article
Chipotle's Bet on Younger Diners Is Paying Off
Chipotle visits rose 6.0% YoY in Q3 2026, tripling the fast-casual segment’s growth. See how Gen Z rewards and BOGOs fueled the rebound.
Lila Margalit
October 15, 2026
2 minutes
Article
Wait… It’s National What Day?
Five Guys' Cheeseburger Day deal drove its busiest day of the past year, with visits 64.1% above an average Friday. See which other quirky holidays paid off.
Lila Margalit
October 5, 2026
2 minutes
Article
Burger King Powers Up With Dragon Ball Super Menu 
Burger King's Dragon Ball Super menu sent visits up 20.1% YoY in its launch week. See how the surge stacked up against the chain's SpongeBob hit.
Lila Margalit
September 29, 2026
2 minutes
Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
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Reports

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Report
The 2026 Retail Consumer in Five Charts
Five charts reveal how consumers are engaging with retail in 2026 – and what retailers, CRE professionals, and advertisers can learn from their behavior.
Placer Research
August 26, 2026
INSIDER
Report
10 Top Brands to Watch in 2026
Meet the ten retail and dining powerhouses, including H-E-B, Walmart, and Dave’s Hot Chicken, redefining success and winning consumer loyalty in 2026.
Placer Research
January 12, 2026
INSIDER
Report
Winning Holiday Shoppers in 2025: Key Insights for Advertisers and Retailers
Dive into the data to uncover the retail categories, audiences, and timing strategies poised to deliver high-impact campaigns this holiday season. 
Placer Research
October 30, 2025
INSIDER
Report
What is Driving Discretionary Spending in 2025?
See which discretionary retail categories are gaining momentum by delivering value, accessible upgrades, and immersive experiences.
Placer Research
October 2, 2025
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