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Full Service Restaurants

INSIDER
Report
The Forces Shaping Consumer Traffic in 2026
Explore how higher gas prices, the search for value, and nostalgia-driven demand shaped consumer traffic and behavior in H1 2026.
Placer Research
July 27, 2026

Articles & Executive Insights

Article
The Dining Habits of College Students
With spring break upon us, we dove into the data to see how today’s college crowd allocates its dining dollars. Where do they like to eat out? And how can brands best cater to their preferences? 
Lila Margalit
April 2, 2025
4 minutes
Article
Diving Into Breakfast Chains: What “Eggs”actly is Going On With Eggs Right Now? 
Egg prices are skyrocketing, and breakfast-focused restaurants, where eggs are a staple, are feeling the impact. We took a look at visit data to some major breakfast chains to see how price increases are affecting their foot traffic.
R.J. Hottovy and Caroline Wu
March 19, 2025
3 minutes
Article
Darden Weathers the Storm
See how Darden Restaurants, Inc. fared throughout 2024 and how things are shaping up at the start of 2025.
Lila Margalit
March 18, 2025
2 minutes
Article
Placer 100 Index, February 2025 Recap 
The Placer 100 Index for Retail and Dining uncovered some slight foot traffic downturns in February 2025 - but plenty of bright spots emerged too. We dive into the data to see which brands are thriving.
Lila Margalit
March 13, 2025
4 minutes
Article
Dine Brands Maintains Their Broad Appeal
Dine Brands, which owns and operates IHOP, Applebee’s, and Fuzzy’s Taco Shop, is a major name in the full-service casual-dining restaurant segment. We took a look at how its two largest brands – IHOP and Applebee’s – performed in 2024. 
Bracha Arnold
February 27, 2025
3 minutes
Article
Restaurant Success in 2025: Experience, Convenience, and Familiarity
Find out how restaurant operators can position their brands for long-term success in an increasingly competitive landscape.
R.J. Hottovy
February 21, 2025
5 minutes
Article
Placer 100 Index, January 2025 Recap – Strong Start to 2025 
Find how how visits to the Placer 100 Index for Retail & Dining - a dynamic, curated list of leading chains operating in the country - performed in January 2025.
Shira Petrack
February 10, 2025
3 minutes
Article
Chili’s and Texas Roadhouse: Full-Service Success in 2024
Find out how Chili's and Texas Roadhouse performed in 2024 and what the demographic data can reveal about their success.
Ezra Carmel
January 24, 2025
3 minutes
Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
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Reports

INSIDER
Report
Dining In 2026: All Roads Lead To Value
How shifting consumer priorities are reshaping value perceptions across QSR, fast casual, and casual chains.
Placer Research
July 9, 2026
INSIDER
Report
3 Strategies for Full-Service Success in 2025
Dive into the data to uncover strategies helping full-service restaurant chains succeed in what remains a challenging environment.
Placer Research
February 20, 2025
INSIDER
Report
10 Top Brands to Watch in 2025
Dive into Placer’s list of 10 top brands – and three potential surprises – for 2025, and find out what the data says about these brands’ growth accelerators.
Placer Research
January 16, 2025
14 minutes
INSIDER
Report
Pricing Strategies Driving Restaurant Visits in 2024
Dive into the data to explore the state of the restaurant industry in 2024 and see how leading chains are navigating the challenges posed by rising prices.
Placer Research
September 26, 2024
7 minutes
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