Apparel & Beauty

Half a decade has passed since the onset of the COVID-19 pandemic, transforming the retail industry overnight. We took a look back at how some things have changed - and what's stayed the same.

With Q1 2025 behind us, we analyzed the performance of key retail and dining categories to understand how consumer sentiment is shaping visit trends across different segments.

How has Old Navy's introduction of occasionwear impacted visits to its stores, and what can these impacts tell us about the brands' consumer base?

The apparel space has faced considerable headwinds in recent years – from changing consumer preferences to cutbacks in discretionary spending. We dove into the data for various apparel categories to explore emerging industry trends and see what foot traffic patterns can tell us about the state of ap

Target is building out its baby and toddler assortment - find out what the data says about that decision.

Despite general growth in retail visitation over the past few years, rapid price increases and changes in consumer behavior may finally have caught up to consumers across income levels. Retailers are increasingly targeting high income consumers to offset a drop-off in demand.

Iconic clothing brand Brooks Brothers has experienced a challenging few years, but recent foot traffic suggests that things are turning around for the retailer. We took a look at the location analytics for the brand to see how it’s been weathering recent challenges. 

How did the activewear and sporting goods segment fare throughout 2024? We dove into foot traffic for Nike, lululemon, and DICK’S Sporting Goods to find out.